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  #11  
Old 03-24-2013, 03:57 PM
dnc19694339 dnc19694339 is offline
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If if added correctly thats about $17k ? do you do this many regularly?

Just curious, ive done 40k inserts but never direct mail.

Thats a pretty healthy marketing budget
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  #12  
Old 03-24-2013, 05:25 PM
EquityGreen EquityGreen is offline
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No this is the first time. Major drought last year, all of our lawns are looking pretty tough. Most people are looking at switch companies I figure this is the year to test the market. They say the magic number for dollars spent on marketing is 15% so we will have quite a bit more to go. I'm looking at trying to add 5-600 customers and around 200-250k of revenue this season. We have enough equipment and man power to do it. We will see how it goes.
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  #13  
Old 03-24-2013, 05:44 PM
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Ric Ric is offline
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Originally Posted by gulfjoe View Post
How much does about 5k EDDM printed and mailed cost on average. I know it depends on the route but what is a good average cost?
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Go to

https://eddm.usps.com/eddm/customer/routeSearch.action

Then Enter the Zip Code you what to target. The Route numbers will show. When you place your Cursor on that route, the roads of that route are highlighted. If you know your neighborhoods, picking Target customer is easy. Just don't sent mailers to the Ghetto.

Because of the EDDM regulation my fliers are 6 X 12. I have the run on 12 X 18 Card stock. 5,000 Fliers cost me $ 300. My first Mailing cost last year was $0.14 each, now the Price has gone up.

Of Course a Website and Telephone Listing etc always help. In my case I only do Pest Control, both structural and Yard. Apartment and business with out yards are still my target customers. What I have experienced last year with only 1,500 fliers, people are saving my flier and calling several months later.

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  #14  
Old 03-24-2013, 08:30 PM
dnc19694339 dnc19694339 is offline
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Quote:
Originally Posted by EquityGreen View Post
No this is the first time. Major drought last year, all of our lawns are looking pretty tough. Most people are looking at switch companies I figure this is the year to test the market. They say the magic number for dollars spent on marketing is 15% so we will have quite a bit more to go. I'm looking at trying to add 5-600 customers and around 200-250k of revenue this season. We have enough equipment and man power to do it. We will see how it goes.
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Is this for Mowing or Fert & Squirt?

Are you estimating over the phone (measure online) or go out and measure?

Im not afraid of spending that much to advertise, I just dont think I could handle the call volume.
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  #15  
Old 03-24-2013, 08:38 PM
EquityGreen EquityGreen is offline
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Originally Posted by dnc19694339 View Post
Is this for Mowing or Fert & Squirt?

Are you estimating over the phone (measure online) or go out and measure?

Im not afraid of spending that much to advertise, I just dont think I could handle the call volume.

Fert and squirt, mowing, sprinklers, tree/shrub, and snow removal. We try to set up our new associations and commercial properties on flat monthly fees. Certainly helps with lack of snow in bad winters.
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  #16  
Old 03-24-2013, 08:41 PM
Cadzilla Cadzilla is offline
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The first thing you all need to do is stop calling it Fert and Squirt.
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  #17  
Old 03-24-2013, 10:04 PM
newguy123 newguy123 is offline
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Subscribed...thank you EquityGreen, very interested in your results.
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  #18  
Old 03-24-2013, 10:07 PM
dnc19694339 dnc19694339 is offline
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Originally Posted by Cadzilla View Post
The first thing you all need to do is stop calling it Fert and Squirt.
Ya it sounds kind of funny! What is the appropriate lingo?
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  #19  
Old 03-25-2013, 04:54 AM
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grandview (2006) grandview (2006) is online now
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Originally Posted by dnc19694339 View Post
Ya it sounds kind of funny! What is the appropriate lingo?
Poop and pee!
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  #20  
Old 03-25-2013, 09:59 AM
n-green n-green is offline
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Originally Posted by grandview (2006) View Post
Poop and pee!
Funny for 5:00 AM!
Don't these cards have to be bundled in lots of 50 when you deliver to PO?
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