Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 02-25-2003, 09:48 AM
Jon99 Jon99 is offline
LawnSite Senior Member
 
Join Date: Jun 2002
Location: Illinois
Posts: 375
When should I expect people to call???

Still cold here in Illinois and am just now putting a few ads in different weekly papers... Will people normally call now or will they wait until it gets towards the end of March????
Reply With Quote
  #2  
Old 02-25-2003, 10:17 AM
65hoss's Avatar
65hoss 65hoss is offline
LawnSite Fanatic
 
Join Date: Sep 2000
Location: Memphis, TN
Posts: 6,360
By having your name out there now will help. Some people may look but not call at this time. Some may be the type that like to get it handled now. You never know, so I would be doing advertising now.

Good luck
__________________
Reply With Quote
  #3  
Old 02-25-2003, 10:26 AM
Jon99 Jon99 is offline
LawnSite Senior Member
 
Join Date: Jun 2002
Location: Illinois
Posts: 375
I ran 3 months worth of business directory ads in 6 different papers, 5 small town weeklys and the major daily paper in this area.. Total cost was right around $500... I hope between that and hitting some flyers within a few weeks I can land at least 10 accounts..
Reply With Quote
  #4  
Old 02-25-2003, 10:31 AM
Clay Clay is offline
LawnSite Member
 
Join Date: Dec 2002
Location: Brookings, OR
Posts: 236
The Spring flush of growth is to a landscape maintenance company as Christmas is to a retailer....

Any ad hitting them at that time will be most rewarded... It will take a very good ad to get them to respond before they are ready, or hold their attention until they are.... (You gotta be real good to sell ice to and eskimo :-)

Good Luck, Clay
__________________
******************************

If nothing seems to please a customer, simply give 'em more of it! :-)
Reply With Quote
  #5  
Old 02-25-2003, 10:48 AM
Hamons's Avatar
Hamons Hamons is offline
LawnSite Senior Member
 
Join Date: Oct 2002
Location: Overland Park, KS
Posts: 706
I am having this very problem -- I'm afraid I jumped the gun. I am having my local paper deliver our flyers and I had to order 3 weeks ago. I scheduled for it to be put in to this Thursday's paper. And what do you know -- it fricking snowed!!!! There is going to be 3 inches of snow on the goround with temps in the teens when they read my ad.

Do you think this is going to waste 10,000 flyers or not?


__________________
Jeff Hamons
Hamons Custom Landscaping
Overland Park, KS

Kansas City Lawn Care and Landscaping

Kansas City Lawn Care and Landscaping Blog
Reply With Quote
  #6  
Old 02-25-2003, 12:29 PM
paponte's Avatar
paponte paponte is offline
LawnSite Silver Member
 
Join Date: Feb 2003
Location: Islandia, N.Y.
Posts: 2,366
One thing that I found affective, is to run snow removal ads in the paper over the winter with a brief description of other services. You will be surprised how many snow removal accts. will call you to bid on maintenance.

Placing ads now, will benefit you later. When people see a familiar name in the spring, they will call. We have gotten calls for estimates and there is about 1 foot of snow still left on the ground. Some people plan ahead, some will call once everything melts.
__________________
P. Aponte Landscape & Design, Inc.
When Quality Counts, You Can Count On Us...

<=====<<<< Success is getting what you want and happiness is wanting what you get.>>>>=====>
Reply With Quote
  #7  
Old 02-25-2003, 02:04 PM
Mowingman's Avatar
Mowingman Mowingman is online now
LawnSite Platinum Member
 
Join Date: Feb 2001
Location: Texas
Posts: 4,436
They will call 2hrs. before they expect you to mow their lawn.
__________________
Work Safe
Reply With Quote
  #8  
Old 02-25-2003, 02:48 PM
philk17088's Avatar
philk17088 philk17088 is online now
LawnSite Fanatic
 
Join Date: Nov 2002
Location: South Central PA
Posts: 16,971
I'm in the same boat,. I mailed out 2k, four- color flyers from a purchased mail list and sent them out last week. Not a single call yet. It doesn't help when there is 2 *#@&ing feet of snow on the ground. I sure hope I didn't pee away $1500!
Aaaagh, come on spring!
Reply With Quote
  #9  
Old 02-25-2003, 03:42 PM
crawdad's Avatar
crawdad crawdad is offline
LawnSite Bronze Member
 
Join Date: Jun 2002
Location: Crawdad Holler, TN
Posts: 1,942
Quote:
Originally posted by Hamons
I am having this very problem -- I'm afraid I jumped the gun. I am having my local paper deliver our flyers and I had to order 3 weeks ago. I scheduled for it to be put in to this Thursday's paper. And what do you know -- it fricking snowed!!!! There is going to be 3 inches of snow on the goround with temps in the teens when they read my ad.

Do you think this is going to waste 10,000 flyers or not?


No, because they are ready for spring, too. I'm fixin to do my spring ad campaign any day now.
T-shirt weather yesterday, Snowing here now..
Crawdad
Reply With Quote
  #10  
Old 02-25-2003, 03:53 PM
MCGRAIL LAWN's Avatar
MCGRAIL LAWN MCGRAIL LAWN is offline
LawnSite Member
 
Join Date: Aug 2002
Location: Oak Forest, ILLINOIS (South Suburbs Of Chicago)
Posts: 209
You would be suprised how long you flyer might sit on the fridge. Then when the grass needs to be mowed the firsty time they will call and expect you to come out ASAP.

Others will be planning there lawn service by
April 1st

Because they think they are getting an early bird discount.


It all depends on the area and the people in the area.

My marketing ideas
may not work as well in ALaska but might be even better in New York.


What I am trying to say is.
It is all trial and error.

Look of what you competiotion does
(Are they making it in the biz) They them might have a winning advertising idea.

Dont be afraid to use some on that idea in your marketing.
__________________
I use Gopher Billing & Scheduling Software
Download your FREE fully functional 30-day trial here.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 06:39 PM.

Page generated in 0.09825 seconds with 7 queries