Originally Posted by JCLawn and more
It was May when I realized this. I starting taking into account that I should be looking at me working as if I was an employee. My option where I cut most all my accounts out and work full time allows me to keep my profitable accounts and trim all the fat out of my company and start working all the lakes and subdivisions I work in. I need to stop working while averaging $45ish a hour for 2 people through out the whole day and make that number $90-$120 a hour. Its rough here because the going rate is $45 a man hour. So I figured if I am aggressive on the lakes I can pick up 10 houses on a street for $30 a pop and make $300 in 3 hrs or less instead of a $35 lawn and drive 3 miles to the next one......
Here's what I would do. Get everyone on a 7 or 14 day rotation, 10days will have you driving around too much. Go through all your accounts over the next month and keep times on every stop and the drive time in between. Figure out how much extra work you get from clients and start weeding out the nonprofitable jobs (you will be surprised). The only 14 day accounts I would keep are the ones that are between other stops so that you're not adding drive time. Another thing is to not play into the I want to be serviced on X
day of the week and drive 15 miles for one stop. Its X
day of the week for the customer or you can talk to someone else about service.
I did this over the winter and found that my highest grossing route was also my least profitable one as there was too much drive time.
As far as target marketing be careful it works but don't offer a super low price based on getting multiple customers to have half of them drop you. I agree though that its better to make 1 stop service 6 homes at $30/week than 6 stops at $35/week.