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Old 01-13-2015, 11:13 PM
DiscoDave DiscoDave is offline
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First year goal of 400 new clients

I have been in the lawn care industry since 1989. I have owned a company in the past and have managed sales and production for other companies.

I am going back out on my own this year. I will NEED to acquire approximately 300 lawn fertilization clients by the end of May and a total of 400 by year end in order to reach the income level I was at with my previous employer.

I have a very thorough business plan with a $12,500.00 advertising and marketing budget.

I have a marketing plan as well but I am interested to see what some of your thoughts and suggestions are to help me obtain my goal?
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Old 01-14-2015, 12:40 AM
Crammin'Mows Crammin'Mows is offline
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Quote:
Originally Posted by DiscoDave View Post
I have been in the lawn care industry since 1989. I have owned a company in the past and have managed sales and production for other companies.

I am going back out on my own this year. I will NEED to acquire approximately 300 lawn fertilization clients by the end of May and a total of 400 by year end in order to reach the income level I was at with my previous employer.

I have a very thorough business plan with a $12,500.00 advertising and marketing budget.

I have a marketing plan as well but I am interested to see what some of your thoughts and suggestions are to help me obtain my goal?

I hope you have a great fertilizer product to stand behind, and a large market segment to work with! Best of luck!
Doing ferts only?
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Old 01-14-2015, 04:48 AM
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burtle burtle is online now
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wow! Good luck and I hope everything works out.

Sounds like you're on a mission and have a plan, that's good! Keep us posted
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Old 01-14-2015, 07:05 AM
DiscoDave DiscoDave is offline
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Quote:
Originally Posted by Crammin'Mows View Post
I hope you have a great fertilizer product to stand behind, and a large market segment to work with! Best of luck!
Doing ferts only?
Thank you!

Yes, I am doing fertilization (and weed and insect control (of course)) programs only. I am in a good market and have a very good fertilizer program.

David
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Old 01-14-2015, 09:10 AM
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Ric Ric is offline
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Quote:
Originally Posted by DiscoDave View Post
I have been in the lawn care industry since 1989. I have owned a company in the past and have managed sales and production for other companies.

I am going back out on my own this year. I will NEED to acquire approximately 300 lawn fertilization clients by the end of May and a total of 400 by year end in order to reach the income level I was at with my previous employer.

I have a very thorough business plan with a $12,500.00 advertising and marketing budget.

I have a marketing plan as well but I am interested to see what some of your thoughts and suggestions are to help me obtain my goal?

I have watched how the Big Franchisee start up and a big advertising budget is key to getting the ball rolling. If people don't know about you, how are they going to hire you. Customers cost money and your advertising Budget is what is BUYING your customers. Of course a good business plan is never a loser. This why franchises are generally successful. They follow a known business plan.

If you are in the Right market area with a good deal, I see no problem get 400 customers. I will bet a big boy Fert & Squirt company will lose that many customers a year. In Edit: The reason the little guy has trouble getting off the ground is the Lack of advertising Budget. Therefore they struggle to get those first base customers.

BTW that not the size business I want. I make a reasonable living off a much smaller customer base. But then I am in a totally different market area.

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Old 01-14-2015, 09:19 AM
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Ijustwantausername Ijustwantausername is online now
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Quote:
Originally Posted by Ric View Post
I have watched how the Big Franchisee start up and a big advertising budget is key to getting the ball rolling. If people don't know about you, how are they going to hire you. Customers cost money and your advertising Budget is what is BUYING your customers. Of course a good business plan is never a loser. This why franchises are generally successful. They follow a known business plan.

If you are in the Right market area with a good deal, I see no problem get 400 customers. I will bet a big boy Fert & Squirt company will lose that many customers a year. In Edit: The reason the little guy has trouble getting off the ground is the Lack of advertising Budget. Therefore they struggle to get those first base customers.

BTW that not the size business I want. I make a reasonable living off a much smaller customer base. But then I am in a totally different market area.

.
This is correct.
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Old 01-14-2015, 09:20 AM
cotyledon cotyledon is offline
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What's the hook gonna be? Most ppl who have their lawn treated already have someone. How do you get them to switch ? Offering a warranty or discount on the ads? Or do you have someone making sales calls?

My buddy used to work at tg , they make you do telemarketing in the winter . He used to sneak out hot phone lists we sold a ton of them ( not 400 tho)
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Old 01-14-2015, 11:52 AM
reliablelawn reliablelawn is offline
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The way I look at it, a $12,500 budget to get 3-400 clients is $30-$40 price per client. In this industry, that sounds like a pretty realistic number. Your pitfall, however, is the lack of brand recognition. It's much easier to gain an account if they have seen your ads and trucks around prior. You will definitely need to be very calculated in your marketing campaign. Demographics, location, logo design, website, EEDM, door hangers, flyers, ect. If you are willing to hustle for the accounts, I would recommend in addition to your other advertising, get someone to create a professional flyer for you and deliver them door to door- sticking them between the storm and main door. It will be very cost effective.
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Old 01-14-2015, 12:46 PM
recycledsole recycledsole is online now
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What is your marketing plan? I have a similar budget and wasnt expecting anywhere near that amount. What materials/ methods are you using for advertising?
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Old 01-14-2015, 05:15 PM
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Ric Ric is offline
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Originally Posted by cotyledon View Post
What's the hook gonna be? Most ppl who have their lawn treated already have someone. How do you get them to switch ? Offering a warranty or discount on the ads? Or do you have someone making sales calls?

My buddy used to work at tg , they make you do telemarketing in the winter . He used to sneak out hot phone lists we sold a ton of them ( not 400 tho)
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No problem, Every season the Big Boy companies each lose 400 customers who are looking for 1.) Better service 2.) or cheaper price.

The Big Boy Companies got where they are today by advertising, advertising, advertising. The sure didn't do on good work.


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it is one thing to do a off label applications. It is total stupidity to post it on the world wide web and expect people to approve.

You can lead a Donkey to water but you can't make the Jackass Drink
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