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  #1  
Old 08-19-2013, 12:34 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,623
Is Saying Your Lawn & Landscape Company is "The Best" False Advertising?

You have probably seen the Papa Johnís Pizza ads on TV Ė they are everywhere.

ďBetter Ingredients. Better Pizza. Papa Johnís.Ē

Is that false advertising? Pizza Hut thought so and in 1998 took Papa Johnís to court and won. The court ruled they had to stop using the slogan. But Papa Johnís appealed, took the lawsuit to a higher court and won Ė their defense was that it was not false advertising, but rather a matter of personal taste. Iím not exactly sure what that means, but nevertheless, Pizza Hut tried to take it to the Supreme Court and they werenít interested.

So, for the past 15 years, the ads still run.

So why not make a big advertising push for your lawn and landscape company? Instead of the same old same old (professional, insured, experienced, blah, blah, blah), why not shout it out from the roof tops that you are the best?

Risky? Maybe. I mean, Papa Johnís pizza doesnít suck. Iím not sure itís the best, but it seems to have helped them grow their business from $360 million in 1998 to $1.4 billion in 2012. Not bad.

Point is, they put themselves out there. They are willing to say they are the best. It getís peopleís attention. It makes them wonder if it really is the best. If they like it, they stick with it. On top of that, Papa Johnís is not afraid to push the envelope and advertise they are the best anywhere they can.

Try it. If you mow lawns, tell people in your advertising you are the best lawn mowing company there is Ė period. If you provide fertilizing services, tell people their lawns will look better than ever if they choose you. If you offer lighting services, use your advertising to tell your audience that no one else but you can make their home/garden/landscape as good as you will.

Last thingÖ make sure you work hard to actually back up what you are saying. That should go without saying.
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  #2  
Old 08-19-2013, 12:46 PM
Joel D Joel D is offline
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Join Date: Mar 2013
Location: Raleigh, nc
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It's perfectly legal. http://en.wikipedia.org/wiki/Puffery
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  #3  
Old 08-19-2013, 01:08 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
Posts: 3,623
I know it's legal (thanks for the link btw, interesting reading)...

I guess what I'm saying is, are you willing to say you are the best and then actually follow through and be the best?

Papa John's was confident enough to say it and they have followed through. Does everyone agree? Of course not, but they are "puffing" away and it has done them well.

Why not give a shot for a lawn and landscape business....and I don't just mean

"Hey, we're really good and we will do a good job."

I'm talking about "going all in" and literally telling everyone you are the very best and your competition is inferior.
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  #4  
Old 08-19-2013, 01:15 PM
birddseedd birddseedd is offline
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Join Date: Jan 2012
Location: Kalamazoo MI
Posts: 1,904
my question is how long can i say i'm a "new local business"?
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  #5  
Old 08-19-2013, 01:20 PM
larryinalabama larryinalabama is online now
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Suppose you could advertise "Have a Better Weekend and a Better Yard"

I will say the "Better" didn't work for the BOP mowers we all bought.
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  #6  
Old 08-19-2013, 01:30 PM
Sean Adams Sean Adams is offline
 
Join Date: Jun 1999
Location: Pennsylvania
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Quote:
Originally Posted by birddseedd View Post
my question is how long can i say i'm a "new local business"?
I don't know if there is a time limit... that being said, "new" does not always breed confidence with a potential customer.
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  #7  
Old 08-19-2013, 02:17 PM
birddseedd birddseedd is offline
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Location: Kalamazoo MI
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I used wht you mean. tho iv gotten a lot of work because they wanted to support the new guy. but i started 5 years ago
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  #8  
Old 08-19-2013, 05:15 PM
PaperCutter PaperCutter is online now
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Location: Northern VA
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Quote:
Originally Posted by birddseedd View Post
I used wht you mean. tho iv gotten a lot of work because they wanted to support the new guy. but i started 5 years ago
I think it's safe to say that most folks "supporting the new guy" are doing it because of (real or perceived) cost savings, not because they're philanthropists.
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  #9  
Old 08-19-2013, 10:10 PM
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RSK Property Maintenance RSK Property Maintenance is online now
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I think it could absolutely get you more work, could be used as a slogan for landscaping, and maintenance work. I'm going to try it with my fall clean up advertising.
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  #10  
Old 08-23-2013, 11:12 PM
Chuck Norris Chuck Norris is offline
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Quote:
Originally Posted by RSK Property Maintenance View Post
I think it could absolutely get you more work, could be used as a slogan for landscaping, and maintenance work. I'm going to try it with my fall clean up advertising.
Better Quality, Better Equipment- Chuck Norris Lawn Care
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