Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 10-13-2013, 08:11 AM
recycledsole recycledsole is offline
LawnSite Bronze Member
 
Join Date: Aug 2012
Location: MD
Posts: 1,916
2014 Marketing Campaign

Hey guys, just wondering what your plans are for your 2014 marketing campaign. This is for lawn and landscape services.
When / how do you contact your customers about next years services? Now, or in the spring?
Flyers- do you pass out flyers to the same area multiple times, if so when?
Specials to get people to sign up for the season?
Any insight is appreciated.
Reply With Quote
  #2  
Old 10-13-2013, 02:07 PM
Laurel Leaf Laurel Leaf is offline
LawnSite Member
 
Join Date: Sep 2013
Location: Vancouver WA
Posts: 34
I'm just starting up, but here is my plan:

I'm starting flyers late february in about five different areas. As well I will run an ad in the newspaper fri, sat, and Sunday - to reach older clients. I will probably return to my target areas late march and do another flyer run. I don't have any specials to advertise on the flyer, but I will do that if I can get a face to face with someone on a great property.

Ill use Craigslist, and try and direct traffic to my website. I am not expecting to get a lot of customers from there.

I'm still working on web design, but I think that'll help
Reply With Quote
  #3  
Old 10-13-2013, 06:09 PM
Vanderhoff Landscaping's Avatar
Vanderhoff Landscaping Vanderhoff Landscaping is offline
LawnSite Senior Member
 
Join Date: Feb 2013
Location: North Jersey
Posts: 301
Be careful on craigslist! There is a lot of people on there looking for next to nothing prices!
Posted via Mobile Device
Reply With Quote
  #4  
Old 10-13-2013, 06:51 PM
123hotdog's Avatar
123hotdog 123hotdog is offline
LawnSite Senior Member
 
Join Date: Aug 2012
Location: Bristol TN
Posts: 459
I can tell you this hand out business cards like crazy. Start a master mailing list of specific people you talk to; even if you don't get their business this year, you can continue to stay in contact. The only thing I ever got from Craigslist was somebody from the yellow pages bugging the sh*t out of me.
__________________
Licensed and Insured
Operating since 2007
1993 Isuzu NPR dove tail open bed 4cyl diesel
1978 F-350 Dump Truck
1988 Z-71 Chevy 4x4 Meyers Plow
2005 Chevy HD 2500 6.0
1989 Toyota One ton Flatbed
2013 61" Bad Boy Outlaw XP 36 Vanguard
2013 54" Bad Boy Outlaw Stander Kawasaki
2014 48" Wright Walk Behind
Reply With Quote
  #5  
Old 10-13-2013, 07:27 PM
recycledsole recycledsole is offline
LawnSite Bronze Member
 
Join Date: Aug 2012
Location: MD
Posts: 1,916
craigslist can be ok
Reply With Quote
  #6  
Old 10-13-2013, 08:35 PM
tonygreek's Avatar
tonygreek tonygreek is online now
LawnSite Silver Member
 
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 2,719
craigslist can be great
__________________
a guy who knows the lawn industry, branding, and web strategy
Reply With Quote
  #7  
Old 11-03-2013, 01:21 PM
cooperthumb cooperthumb is offline
LawnSite Member
 
Join Date: Feb 2009
Location: St. Louis
Posts: 46
I do xmas cards to all we came in contact with this year and have a list of commercial accounts Id like to have
they get one too.
Feb I send out Pre pay letters to all existing lawn care an lawn mowing acct.
We auto renew these every year
Late feb we start doing a targeted eddm drop what we do is
we mail them and then 5-7 days later we doorhang the same postal routes
March will start up a couple of local publications we use
Our internet seo guy gets an update on key words to drive website traffic
By the 1st of April we try to be full steam.
Reply With Quote
  #8  
Old 11-03-2013, 07:49 PM
recycledsole recycledsole is offline
LawnSite Bronze Member
 
Join Date: Aug 2012
Location: MD
Posts: 1,916
sounds good thanks for the suggestions
Reply With Quote
  #9  
Old 11-04-2013, 05:03 AM
TML's Avatar
TML TML is online now
LawnSite Senior Member
 
Join Date: Oct 2012
Location: Southern, ME
Posts: 603
I'm going to target some quality commercial properties in my area that are owner occupied or that I know are owned locally and not part of some large chain or development company and send them a email and note with an estimate form introducing myself and inquiring if they would like service for the season. It will be free and not take allot of time. Most business listings will have email contact info.
Posted via Mobile Device
Reply With Quote
  #10  
Old 11-04-2013, 07:37 PM
recycledsole recycledsole is offline
LawnSite Bronze Member
 
Join Date: Aug 2012
Location: MD
Posts: 1,916
Quote:
Originally Posted by TML View Post
I'm going to target some quality commercial properties in my area that are owner occupied or that I know are owned locally and not part of some large chain or development company and send them a email and note with an estimate form introducing myself and inquiring if they would like service for the season. It will be free and not take allot of time. Most business listings will have email contact info.
Posted via Mobile Device
that's a good idea . good luck!
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 01:02 PM.

Page generated in 0.07318 seconds with 7 queries