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Old 12-06-2013, 12:16 AM
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Nate'sLawnCare Nate'sLawnCare is offline
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Box Top Advertising?

I got an email from a company telling me about box topper advertising, in this case, the Domino's pizza franchise in our little town. They put your ad on the top of the pizza box at the rate of $200 for 10,000 single size ads. If this is legit, it sounds like it could be pretty cost effective. Anyone looked into this?
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Old 12-06-2013, 10:45 AM
32vld 32vld is offline
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Domino's is fast food pizza. Low price low quality.

I do not want to advertise to the low price low quality customer.

Also when I have pizza I never look at the outside of the box only at the pizza on the inside.
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Old 12-06-2013, 11:08 AM
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KrayzKajun KrayzKajun is online now
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I had dominos last night. There was stuff in top of the box??? Lol
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Old 12-06-2013, 11:32 AM
whiffyspark whiffyspark is online now
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Quote:
Originally Posted by Nate'sLawnCare View Post
I got an email from a company telling me about box topper advertising, in this case, the Domino's pizza franchise in our little town. They put your ad on the top of the pizza box at the rate of $200 for 10,000 single size ads. If this is legit, it sounds like it could be pretty cost effective. Anyone looked into this?
Yeah I would do it

Great advertising. Being associated with"cheap" pizza who cares its advertising. You want to get your name out as much as possible.

People on here hate to grow and rely on word of mouth for everything. For 3 years I haven't gotten one worthy refferal.
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Old 12-06-2013, 12:21 PM
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tonygreek tonygreek is offline
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Quote:
Originally Posted by 32vld View Post
Domino's is fast food pizza. Low price low quality.

I do not want to advertise to the low price low quality customer.
That's quite the incorrect assumption you're making, mostly because you seem to not understand much about who orders from Domino's. If the OP was in a more competitive market, asking for their customer demographic data would be the first step in deciding if it's a good idea or not. As it is, he's in a small market and it's $200. 10,000 pizzas in a small town is quite a bit of brand repetition.

- An argument could be made that if people are ordering pizza often they probably could use some other time-savers.

- The OP stated he lives in a small town, so people choosing Domino's may not be so much of a choice as it is a necessity.

On a personal note, I'm a foodie. Food, cooking, beer, and wine are passions. I also spend a large sum of money on a variety of weekly/bi-weekly, and monthly personal and home-related services. I order a Domino's pizza once a month.
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Old 12-06-2013, 02:20 PM
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TheBetterDoorhanger TheBetterDoorhanger is offline
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Hi Nate,
This is Glenda at Adeas Printing. Did a little crunching of numbers on that advertising offer and it looks like you would pay .02 cents per ad...sounds pretty good. What they are doing is multi-advertising, which some folks feel is a good deal. My question to them would be, how long does your ad stay in circulation? Until the 10,000 box toppers run out, or just for a certain amount of time. If it is the latter, then the next question would be how many of these box toppers will be distributed in that time frame... what happens to your return on investment if not all 10,000 are actually distributed. We have printed several shared items, such as box toppers, door hangers, etc, for customers over the year but we definitely see more of the single advertisements. If you do decide to do this it would be great if you would come back and share your return with this post.


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  #7  
Old 12-06-2013, 03:33 PM
32vld 32vld is offline
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Originally Posted by tonygreek View Post
On a personal note, I'm a foodie. Food, cooking, beer, and wine are passions. I also spend a large sum of money on a variety of weekly/bi-weekly, and monthly personal and home-related services. I order a Domino's pizza once a month.

Where I live there are too many good non franchise pizzeria's that the chains here close up about just as fast as they appeared. Because the quality is poor.

No one has had pizza until they had pizza with fresh mozzarella in the water.

Anyway back to advertising.

I have had people save a flier from six months and call me. Newspaper ad stay's alive for at least a week with the chance that the cut out the add and saved it.

Once that pizza is eat then box is in the garbage can within 15 minutes. Not much add life for the money spent.
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Old 12-06-2013, 03:44 PM
whiffyspark whiffyspark is online now
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Quote:
Originally Posted by 32vld View Post
Where I live there are too many good non franchise pizzeria's that the chains here close up about just as fast as they appeared. Because the quality is poor.

No one has had pizza until they had pizza with fresh mozzarella in the water.

Anyway back to advertising.

I have had people save a flier from six months and call me. Newspaper ad stay's alive for at least a week with the chance that the cut out the add and saved it.

Once that pizza is eat then box is in the garbage can within 15 minutes. Not much add life for the money spent.
So if they keep your newspaper ad why couldn't they keep the pizza ad? Dominos does it with their own ads already so it must work.

You need to read guerilla marketing.
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Old 12-06-2013, 04:04 PM
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tonygreek tonygreek is offline
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Quote:
Originally Posted by 32vld View Post
Where I live there are too many good non franchise pizzeria's that the chains here close up about just as fast as they appeared. Because the quality is poor.

No one has had pizza until they had pizza with fresh mozzarella in the water.

Anyway back to advertising.

I have had people save a flier from six months and call me. Newspaper ad stay's alive for at least a week with the chance that the cut out the add and saved it.

Once that pizza is eat then box is in the garbage can within 15 minutes. Not much add life for the money spent.
I try to give advice that isn't based on so much subjective, but to your point re: the box, the ads usually are not part of the box itself, but are a stuck on flyer, post-it note, etc.
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  #10  
Old 12-06-2013, 05:16 PM
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alldayrj alldayrj is offline
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You could get a call from a customer and ask them where they got your number and thry will say "i saw your truck" etc. but in reality they saw it 10 times on the dominos box, 5 times on lawn signs, and once on the truck. Its pennies in reality, i would go for it
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