Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #11  
Old 01-20-2014, 07:58 PM
spitfire3416's Avatar
spitfire3416 spitfire3416 is offline
LawnSite Senior Member
 
Join Date: May 2011
Location: Central Jersey
Posts: 383
Quote:
Originally Posted by walkerway View Post
Its one thing for a grocery store to advertise it price on identical products, but like the grass cutter next door advertising $25 lawn cuts doesn't make sense cause every lawn is different. So then basically you're advertising your minimum charge which is also pointless.
right but again that's what other industries do as well and they're not identical. "as low as"..."rates starting at". go to any car dealer website. theres the bare minimum price and then when you click on it you modify and upgrade to meet your needs. phone carriers do it too. "rates starting as low as"... i understand every lawn is different but half the battle is getting them to call you first. and once they do call, you now have a lead. i just think it would generate more interest and people more likely to call.
Reply With Quote
  #12  
Old 01-20-2014, 08:10 PM
ducnut ducnut is offline
LawnSite Bronze Member
 
Join Date: May 2013
Location: central IL
Posts: 1,316
Quote:
Originally Posted by spitfire3416 View Post
right but again that's what other industries do as well and they're not identical. "as low as"..."rates starting at". go to any car dealer website. theres the bare minimum price and then when you click on it you modify and upgrade to meet your needs. phone carriers do it too. "rates starting as low as"... i understand every lawn is different but half the battle is getting them to call you first. and once they do call, you now have a lead. i just think it would generate more interest and people more likely to call.
Nothing wrong with thinking "outside the box". I'm doing door-to-door, residential snow removal in target neighborhoods. I can't believe how much lawn business I've picked up, already, by doing that. It's beyond me how LCOs can let their customers fend for themselves, during the winter months. It's a great way to make winter money (more than I can mowing) and network, at the same time.
__________________
1st Class Lawn Service

'13 Hustler X-ONE, 60", Kohler ECV749 EFI
'05 Hustler FasTrak, 42", Honda GXV530
'13 Toro Timemaster 30"
'02 Lawn Boy SilverPro 21"
Stihl BR600 blower
Stihl BG55 blower
Stihl FS55R trimmer
Stihl KM55R Kombi system
Stihl MS180C chain saw
Stihl HS45 hedge trimmer
RedMax Reciprocator
Echo SRM225 trimmer
Echo GT-2000 trimmer
Gravely WB edger
Husqvarna 580BTS blower
'06 Chevrolet Silverado
'13 Bravo Star, 7'X12', V-nose
Reply With Quote
  #13  
Old 01-20-2014, 08:33 PM
S&S Lawn ServiceLLC's Avatar
S&S Lawn ServiceLLC S&S Lawn ServiceLLC is offline
LawnSite Member
 
Join Date: Jun 2013
Location: Owensboro K.y.
Posts: 159
Torn on this thread.Sounds like a good marketing strategy but on the other hand it almost sounds like your trying to low ball(which I'm sure your not)?
Posted via Mobile Device
Reply With Quote
  #14  
Old 01-20-2014, 08:54 PM
Fuzzy1 Fuzzy1 is offline
LawnSite Member
 
Join Date: May 2013
Location: S.E. Tennessee ... just North of Chattanooga ...
Posts: 136
It wouldn't entice ME to call, but hey .. who knows .. maybe it will work for you. Try it and let us know how it works out for ya' Worst case scenario .. you lose the price of the sign, and possibly a bit of business from a few folks who are turned-off by the ploy.
Reply With Quote
  #15  
Old 01-20-2014, 08:59 PM
spitfire3416's Avatar
spitfire3416 spitfire3416 is offline
LawnSite Senior Member
 
Join Date: May 2011
Location: Central Jersey
Posts: 383
Quote:
Originally Posted by S&S Lawn ServiceLLC View Post
it almost sounds like your trying to low ball(which I'm sure your not)?
Posted via Mobile Device
oh definitely not. just choosing a starting price that's all. i don't want anyone to take the price so literally but rather look at the marketing strategy and it's effectiveness in getting phone calls. thinking about doing it on my upcoming spring mailers as well. i could put $30 but that may potentially sway someone not to call that i would otherwise cut for $25. again, it's very rare that i do charge $25 but rather display the cheaper price. in my opinion it's about getting them on the phone or even better meeting them in person. after that you can up sell them, which is always easier to do in person.
Reply With Quote
  #16  
Old 01-20-2014, 09:15 PM
kmzlawncare's Avatar
kmzlawncare kmzlawncare is offline
LawnSite Senior Member
 
Join Date: Feb 2009
Location: Terre Haute, Indiana
Posts: 309
Not sure I guess it might work but your going to have all your costumers wanting that $25 cut I know that's your starting price but I know costumers they always want to save money and your going to be the new low baller in your town but if you need more jobs try it you can always take it off if it don't work out.
Posted via Mobile Device
Reply With Quote
  #17  
Old 01-20-2014, 09:19 PM
Fuzzy1 Fuzzy1 is offline
LawnSite Member
 
Join Date: May 2013
Location: S.E. Tennessee ... just North of Chattanooga ...
Posts: 136
hehe ... put a disclaimer on your sign in 6pt type ... "Not a typical charge .. only applies to lawns & grasses that are extremely easy to cut and can be completed in 5 minutes or less .. stated charge of $25 is an absolute minimum and the preceeding stated conditions must be met without exception to be considered for the stated rate .. your individual circumstances will cause your mileage to vary drastically. Terms & conditions subject to change without notice."

just kidding ... ... ...
Reply With Quote
  #18  
Old 01-21-2014, 08:00 AM
zwhit81 zwhit81 is offline
LawnSite Member
 
Join Date: Mar 2012
Location: terre haute IN
Posts: 118
I think you should try it and then come back here in a few months and tell us how it worked out. I read on here last spring how door hangers would have a 1-2% return. So I said the heck with it and ordered 1,000. I only put 200 out because I picked up all the lawns I could handle. (I am a part time guy with 35 accounts.) I had a return rate of 6%. So give it a try and let us know.
Reply With Quote
  #19  
Old 01-21-2014, 11:16 AM
S&S Lawn ServiceLLC's Avatar
S&S Lawn ServiceLLC S&S Lawn ServiceLLC is offline
LawnSite Member
 
Join Date: Jun 2013
Location: Owensboro K.y.
Posts: 159
Quote:
Originally Posted by spitfire3416 View Post
oh definitely not. just choosing a starting price that's all. i don't want anyone to take the price so literally but rather look at the marketing strategy and it's effectiveness in getting phone calls. thinking about doing it on my upcoming spring mailers as well. i could put $30 but that may potentially sway someone not to call that i would otherwise cut for $25. again, it's very rare that i do charge $25 but rather display the cheaper price. in my opinion it's about getting them on the phone or even better meeting them in person. after that you can up sell them, which is always easier to do in person.
I understand
Posted via Mobile Device
Reply With Quote
  #20  
Old 01-21-2014, 11:37 AM
ducnut ducnut is offline
LawnSite Bronze Member
 
Join Date: May 2013
Location: central IL
Posts: 1,316
Quote:
Originally Posted by zwhit81 View Post
I read on here last spring how door hangers would have a 1-2% return. So I said the heck with it and ordered 1,000. I only put 200 out because I picked up all the lawns I could handle. (I am a part time guy with 35 accounts.) I had a return rate of 6%.
I was just inquiring about those, yesterday. I have a few neighborhoods I want to target. I'm struggling with the outlay, at this point. I know a certain return is there, but, at what point does one not throw money, hoping it sticks.
__________________
1st Class Lawn Service

'13 Hustler X-ONE, 60", Kohler ECV749 EFI
'05 Hustler FasTrak, 42", Honda GXV530
'13 Toro Timemaster 30"
'02 Lawn Boy SilverPro 21"
Stihl BR600 blower
Stihl BG55 blower
Stihl FS55R trimmer
Stihl KM55R Kombi system
Stihl MS180C chain saw
Stihl HS45 hedge trimmer
RedMax Reciprocator
Echo SRM225 trimmer
Echo GT-2000 trimmer
Gravely WB edger
Husqvarna 580BTS blower
'06 Chevrolet Silverado
'13 Bravo Star, 7'X12', V-nose
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 03:13 AM.

Page generated in 0.08228 seconds with 7 queries