Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #21  
Old 01-21-2014, 12:04 PM
Locqus's Avatar
Locqus Locqus is offline
Sponsor
 
Join Date: Dec 2013
Location: Detroit
Posts: 686
I've seen the trucks with the prices driving around and I would agree with both sides. A decent marketing strategy. But I would think most people know the range of price for a lawn cut. No way I will charge $100 for a single lot. It would definitely help with the folks who are price based, but might get the sticklers who want a triple lot done for $25 as well.
__________________
Paul Proctor
www.Locqus.com
Paul@Locqus.com
Office: 800-647-1951
Locqus - Free Field Service Management
Proud owner of Shamrock Landscaping LLC
Reply With Quote
  #22  
Old 01-21-2014, 02:11 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
 
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
Quote:
Originally Posted by spitfire3416 View Post
...Something like "as low as $25 per cut"...
What you are thinking of putting on the truck doesn't apply to everyone who would be buying from you.

However you phrase it, it would have to apply to every potential buyer…which is pretty hard to do…"as low as $25 per cut" only applies to properties YOU are willing to cut for $25.

If I have a lawn that you would never charge "as low as $25 per cut", based on your truck signage I'm still going to expect that a basic cut for my lawn is going to be $25…I'm going to assume that a $25 cut is a possible option for me to choose. Then when you show up and tell me that I don't have that option and a basic cut for my lawn is $45, you have put up a barrier ($20 more than I was anticipating spending and I start thinking that you are trying to squeeze an additional $20 out of me). This barrier then has to be removed/overcome so that I can feel comfortable in making my purchasing decision. Your advertisement got your phone to ring but it made your sales process more difficult because you are inadvertently adding unnecessary barriers.

Another way to phrase it would be to include a property size…"Prices as low as $25 per cut for 1/4 acre properties call for details" or "1/4 acre properties starting at $25 per cut call for details". A message like that, tells me that if I have a 1/2 acre property I can expect a higher price.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
Reply With Quote
  #23  
Old 01-21-2014, 02:15 PM
ducnut ducnut is online now
LawnSite Bronze Member
 
Join Date: May 2013
Location: central IL
Posts: 1,316
Quote:
Originally Posted by A. W. Landscapers, Inc. View Post
If I have a lawn that you would never charge "as low as $25 per cut", based on your truck signage I'm still going to expect that a basic cut for my lawn is going to be $25…I'm going to assume that a $25 cut is a possible option for me to choose. Then when you show up and tell me that I don't have that option and a basic cut for my lawn is $45, you have put up a barrier ($20 more than I was anticipating spending and I start thinking that you are trying to squeeze an additional $20 out of me). This barrier then has to be removed/overcome so that I can feel comfortable in making my purchasing decision. Your advertisement got your phone to ring but it made your sales process more difficult because you are inadvertently adding unnecessary barriers.
Good point.
__________________
1st Class Lawn Service

'13 Hustler X-ONE, 60", Kohler ECV749 EFI
'05 Hustler FasTrak, 42", Honda GXV530
'13 Toro Timemaster 30"
'02 Lawn Boy SilverPro 21"
Stihl BR600 blower
Stihl BG55 blower
Stihl FS55R trimmer
Stihl KM55R Kombi system
Stihl MS180C chain saw
Stihl HS45 hedge trimmer
RedMax Reciprocator
Echo SRM225 trimmer
Echo GT-2000 trimmer
Gravely WB edger
Husqvarna 580BTS blower
'06 Chevrolet Silverado
'13 Bravo Star, 7'X12', V-nose
Reply With Quote
  #24  
Old 01-21-2014, 02:20 PM
whiffyspark whiffyspark is online now
LawnSite Fanatic
 
Join Date: Jul 2011
Location: Chesapeake beach
Posts: 5,415
So you expect to pay 19.99 for a uhual truck aw?
Posted via Mobile Device
Reply With Quote
  #25  
Old 01-21-2014, 02:56 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
 
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
Quote:
Originally Posted by whiffyspark View Post
So you expect to pay 19.99 for a uhual truck aw?
Posted via Mobile Device
No, that is not what their advertisement says on that truck. First off, if you read the sign you would see that it says $19.95 not $19.99 and there is a restriction and additional charges that apply. That advertisement reads "Now only $19.95 In-Town Plus mileage". A possible option is to get a vehicle for strictly "in-town" (their specified radius) usage "plus mileage"...I have to pay their price per mile for each mile I drive and their advertisement says nothing about gas being included in their deal so the natural assumption is that I will have to supply my own gas. There advertisement also says nothing about time limits but I will assume that it is less than forever but a somewhat reasonable time frame that a renter might be able to accomplish something…I'll find that out later. So it is $19.95, I won't be able to drive it far and I will need to return it before my time allotment expires and I will have to pay their mileage fee and I will have to supply my own gas. So yes, that is an option that either of us can actually purchase.

"As low as $25 per cut" is NOT an option that everyone can purchase.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
Reply With Quote
  #26  
Old 01-21-2014, 03:41 PM
ducnut ducnut is online now
LawnSite Bronze Member
 
Join Date: May 2013
Location: central IL
Posts: 1,316
Quote:
Originally Posted by A. W. Landscapers, Inc. View Post
No, that is not what their advertisement says on that truck. First off, if you read the sign you would see that it says $19.95 not $19.99 and there is a restriction and additional charges that apply. That advertisement reads "Now only $19.95 In-Town Plus mileage". A possible option is to get a vehicle for strictly "in-town" (their specified radius) usage "plus mileage"...I have to pay their price per mile for each mile I drive and their advertisement says nothing about gas being included in their deal so the natural assumption is that I will have to supply my own gas. There advertisement also says nothing about time limits but I will assume that it is less than forever but a somewhat reasonable time frame that a renter might be able to accomplish something…I'll find that out later. So it is $19.95, I won't be able to drive it far and I will need to return it before my time allotment expires and I will have to pay their mileage fee and I will have to supply my own gas. So yes, that is an option that either of us can actually purchase.

"As low as $25 per cut" is NOT an option that everyone can purchase.
It's so obvious you've been in business, in the right way. Details, details!
__________________
1st Class Lawn Service

'13 Hustler X-ONE, 60", Kohler ECV749 EFI
'05 Hustler FasTrak, 42", Honda GXV530
'13 Toro Timemaster 30"
'02 Lawn Boy SilverPro 21"
Stihl BR600 blower
Stihl BG55 blower
Stihl FS55R trimmer
Stihl KM55R Kombi system
Stihl MS180C chain saw
Stihl HS45 hedge trimmer
RedMax Reciprocator
Echo SRM225 trimmer
Echo GT-2000 trimmer
Gravely WB edger
Husqvarna 580BTS blower
'06 Chevrolet Silverado
'13 Bravo Star, 7'X12', V-nose
Reply With Quote
  #27  
Old 01-21-2014, 08:18 PM
spitfire3416's Avatar
spitfire3416 spitfire3416 is offline
LawnSite Senior Member
 
Join Date: May 2011
Location: Central Jersey
Posts: 383
Quote:
Originally Posted by A. W. Landscapers, Inc. View Post
What you are thinking of putting on the truck doesn't apply to everyone who would be buying from you.

However you phrase it, it would have to apply to every potential buyer…which is pretty hard to do…"as low as $25 per cut" only applies to properties YOU are willing to cut for $25.

If I have a lawn that you would never charge "as low as $25 per cut", based on your truck signage I'm still going to expect that a basic cut for my lawn is going to be $25…I'm going to assume that a $25 cut is a possible option for me to choose. Then when you show up and tell me that I don't have that option and a basic cut for my lawn is $45, you have put up a barrier ($20 more than I was anticipating spending and I start thinking that you are trying to squeeze an additional $20 out of me). This barrier then has to be removed/overcome so that I can feel comfortable in making my purchasing decision. Your advertisement got your phone to ring but it made your sales process more difficult because you are inadvertently adding unnecessary barriers.

Another way to phrase it would be to include a property size…"Prices as low as $25 per cut for 1/4 acre properties call for details" or "1/4 acre properties starting at $25 per cut call for details". A message like that, tells me that if I have a 1/2 acre property I can expect a higher price.
you make a good point. maybe putting it on my trailer wouldn't work. i do wanna try and do this on my postcards this spring though. maybe i'll do the "as low as $25" in areas where I know i charge $25-35 and "as low as $35" in areas where I know I charge $35-45. this way it would be a little more tailored to the area i'm in. what do you think about that? they could read "Lawns in your area are going for as low as $35 per cut, call us now for your free estimate"
Reply With Quote
  #28  
Old 01-21-2014, 08:36 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
 
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
No problem with sending different postcards to different areas but when you start putting prices on them you risk losing a potential client if he/she happens to get the "$35" card but has a $25 property and knows he/she has a $25 property…they won't call you…Had you not listed prices or had given them the right card, they might have called.

Try not to over think it too much. K.I.S.S.

Concentrate on selling yourself, your services, your ability…not your price.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
Reply With Quote
  #29  
Old 01-21-2014, 09:07 PM
jc1 jc1 is online now
LawnSite Senior Member
 
Join Date: Nov 2001
Location: The Real South Jersey
Posts: 578
Why not put
"Weekly lawn service starting at $25.00
Call for your no obligation price quote."

Your not locked in a set price.
Make the 25 huge to catch the eye.

We used to put out door hangers that would say

To cut, trim and edge a lawn about your size would be between $35 and $45 per service visit
Call today for a free estimate on your lawn.

When a potential customer calls they already decided that the point of entry is acceptable to them. 35 sounds ok and 45 didn't scare them away. It allowed the opportunity to quote a higher price then the 35.
Reply With Quote
  #30  
Old 01-21-2014, 09:48 PM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
LawnSite Bronze Member
 
Join Date: Oct 2013
Location: Fort Worth, Texas
Posts: 1,304
Quote:
Originally Posted by jc1 View Post
Why not put
"Weekly lawn service starting at $25.00
Call for your no obligation price quote."
"Why not"? Because he admitted that some weekly lawn services that he will be offering won't ever start at $25. For some people a $25 cut is not an option that is open to them so the price for them doesn't start at $25…It starts higher…40% higher.
__________________
Regards,
Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

Hustler X-One 60"
Wright Stander RH 36"
eXmark 21" ECXKA21 Mower
Stihl FC110 Edger
Stihl FS90 Trimmer
Stihl FS55R Trimmer
Stihl HS56C Hedge Trimmer
Stihl MS391 25" Bar Chainsaw
RedMax EBZ7100 Blower
Earthquake 16" Rear Tine Tiller
Honda 9" Mini Tiller FG110
2014 GMC Sierra Denali HD
7' x 16' Enclosed V-Nose Trailer
6' x 12' Dump Trailer
Equipment & Work thread: http://www.lawnsite.com/showthread.php?t=415830
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 11:03 PM.

Page generated in 0.08302 seconds with 7 queries