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Old 02-20-2015, 10:58 PM
Simply Lawn Care Simply Lawn Care is offline
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Location: KY, IL, TN
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Best time to place newspaper ad

I am advertising on the front page of the local news paper. I am listing a one time ad trying to build my client base. This ad will go out to approx. 25,000 readers. What is the best time to do this in the KY, TN, IL markets? I'm looking for a specific date ranges. This is a "post-it note" size ad. Any marketing tactic suggestions would be appreciated as well.
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Old 02-20-2015, 11:31 PM
BigMike01 BigMike01 is offline
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Not in your area but I am trying a local newspaper myself this year. Going to run in for the month of march. I would assume that is the month most people start looking for someone to take care of their lawn for the year and i have a couple of HOA accounts that start sending out letters mid march to residents that haven't got their lawn under control
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Old 02-20-2015, 11:31 PM
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walkerway walkerway is offline
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walkerway

Just one ad don't prove anything, i advertise year round.
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Old 02-20-2015, 11:38 PM
Simply Lawn Care Simply Lawn Care is offline
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I have a ad year round in the service directory section of the paper. But what I am talking about is a one time, all out, full color ad, offering a spring time home run promotion
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Old 02-20-2015, 11:42 PM
Simply Lawn Care Simply Lawn Care is offline
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Big mike, I have had pretty good return from the small ad that I run year round. I don't think you'll be disappointed from the return in your market as well. I'm a little further north than you so our season typically don't take off well until the first of April but also weather around here can be pretty finicky so trying to run a scheduled promotional ad can be sort of tricky!
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