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Old 12-15-2014, 07:39 PM
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xtreem3d xtreem3d is online now
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Billboards advertising..did it work?

Evening guys,
I'm putting together my marketing plan for this coming season and want to hear from anyone with real world experience on using billboards for advertising. IMO it's kind of pricey so I'd like to hear some stories first.
Thanks,
Steve
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Old 12-15-2014, 07:47 PM
mowing4cash mowing4cash is online now
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Do you already have your trucks wrapped? If not do them first because they are a rolling billboard.
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Old 12-15-2014, 07:50 PM
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I do not but am looking at a company that does crazy cool stuff. What does a basic wrap go for generally?
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Old 12-15-2014, 07:53 PM
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I've considered it as well. My insurance agent runs one for a couple of months every year and he has been quite happy with it.

It has some solid positives:

You can run them for a month or two in the spring or otherwise time their appearance to coincide with your particular selling seasons.

The repetitive nature can really improve name recognition which is difficult for us little guys to do.

You've got a huge platform for your message.

I think that people are likely to have more trust in you if you are willing to put your name and face out in public and trust is a big thing for this industry.

You can target very specific locations so that the majority of viewers will at least live in the area.
Best of all is the cool factor. Seeing yourself on a billboard has got to be good for the ego.
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Old 12-15-2014, 08:11 PM
mowing4cash mowing4cash is online now
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$2k-$2.5k for a reg cab long bed truck. Full wrap.

3/4 wrap $1500 or less
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Old 12-15-2014, 10:31 PM
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CHARLES CUE CHARLES CUE is online now
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We did a small bill board 4X8 and didn't get any response but I did it more for a branding thing so people can see it all the time. I only do lawn apps so the % of people that do lawn apps is a small compared to the amount of people that need there lawn mowed.
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Old 12-18-2014, 11:08 AM
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We have tried it three times, same billboard at different times of the year. Pricing for it usually goes buy how many cars drive by each day. Landscape construction add received zero calls and only a few website hits. Irrigation add got us about a dozen service customers and two installs, we'll have to keep these customers for a pretty long time or hope we get other work out of them to recoup the investment. Holiday lighting has by far been worth it, we ran the add two months and this year's sales paid for the add. We set up a special domain touse with it so that we could track the web hits.
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