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  #1  
Old 02-06-2014, 09:38 AM
eggy eggy is offline
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Advertising for smaller lawns only

Any advice how to target smaller lawns that a 21 inch could b used on? Looking to run a newspaper ad.
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Old 02-06-2014, 09:40 AM
larryinalabama larryinalabama is online now
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Fliers would be the cheapest and you could put a lot of them quick in garden home subdivisions.

Id like to do more small yards but there aren't many in my aera.
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Old 02-06-2014, 09:50 AM
Cedar Lawn Care Cedar Lawn Care is offline
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I am no expert, but I advertise to everyone. I just charge the bigger lawns more to make it worth my time. If I have to charge 60 for 1/2 acre I do. That obviously means you don't win many of the bigger bids though. If you win the bid, you won't feel like you're wasting your time.
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Old 02-06-2014, 10:39 AM
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TPendagast TPendagast is online now
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Quote:
Originally Posted by Cedar Lawn Care View Post
I am no expert, but I advertise to everyone. I just charge the bigger lawns more to make it worth my time. If I have to charge 60 for 1/2 acre I do. That obviously means you don't win many of the bigger bids though. If you win the bid, you won't feel like you're wasting your time.

This is true, just price them accordingly.

You will end up with smaller lawns and the guys with 60" riders will end up with bigger lawns.
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Old 02-06-2014, 10:47 AM
eggy eggy is offline
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I see that , I am just looking for a few lawns to cut after work.
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Old 02-12-2014, 08:19 PM
rockymtnnut rockymtnnut is offline
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Quote:
Originally Posted by eggy View Post
I see that , I am just looking for a few lawns to cut after work.
Flyers passed out by you targeting small yards, or you could try contacting lawn services and asking for referrals . I for one will not cut a lawn that requires a push mower. I always turn them down. Make it worth their time to refer you.
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Old 02-13-2014, 01:50 PM
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LawnMowerMan2003 LawnMowerMan2003 is offline
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Depending on your area, a newspaper ad might not be a very efficient way to advertise. I live in a city with almost 1.4 million people, and about 450 square miles, so I don't want to advertise all over the city, because my driving time and gas cost would be horrible. If you pass out flyers you can pick the areas you want to mow, and some neighborhoods seem to have smaller average lawns than others.
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Old 02-13-2014, 05:06 PM
M&L M&L is offline
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I only do small lawns for a few reasons. I'm always close to my equiptment, I can use less expensive mowers, take on moore clients and network faster and its less of an impact when clients come and go.
My business really picked up when....... I started targeting small HOA properties. They are forced to be kept up, usually have money but best of all, when you get referals from people that have used your company through their neighborhood publications and bulletins, the job is almost certain. You can't buy advertising that effective.
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Old 02-15-2014, 11:49 AM
recycledsole recycledsole is online now
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target those lawns that you want to cut. pass out flyers to them. every realty website lists the sq ft of the lot. this might not be the fastest way though. most neighborhoods, the houses have roughly the same lot size.
good luck
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Old 04-24-2014, 10:08 AM
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LawnMowerMan2003 LawnMowerMan2003 is offline
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I'm actually going to try this strategy, because I've never had a mower larger than 20 inches. I've mowed lawns that were over an acre with them, and it's not something I really like to do, as I've literally spent all day mowing some of those lawns, and the money I got at the end wasn't really worth it. It's difficult to schedule those really large lawns in also, if you work by yourself. I would take a few now, because I have no customers, but I'm certainly not going out of my way to look for them! My theory is that I will compete better with small lawns, because they're not worth somebody showing up with a whole trailer full of equipment and 4 guys, when I could just go in there and knock it out quickly myself with a 20 inch mower.
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