Old 04-05-2014, 01:40 AM
DA Quality Lawn & YS's Avatar
DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Join Date: Sep 2007
Location: Rochester, MN
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Advertising Topdressing Service

For those who topdress....

How many of you have done some sort of focused advertising on this service?
Am talking about print ads, postcards, doorhangers, online/social media advertising? What has been the result of the focused ads?

I am debating doing some postcards, with a high focus on topdressing. Wondering if it is worth it....
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Old 04-05-2014, 01:45 AM
ncls ncls is offline
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Join Date: Mar 2007
Location: Cleveland, Ohio
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I think you're on a losing venture. EDDM from USPS is the cheapest. You could pay employees to hang doorhangers. But the service you are offering is such a niche service. Maybe mention it in an advert offering your other services first. Just my .02
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Old 04-06-2014, 07:19 PM
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Compostwerks LLC Compostwerks LLC is offline
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Location: Westchester County New York
Posts: 164
Top dressing is something that probably best discussed directly with your customers.

All the better to have an inexpensive soil analysis showing low OM% (less than 5%). This test is the best top dressing sales tool you could ever have.

A soil penetrometer is also an effective sales tool. Show them how compact the soil is and explain how beneficial compost is at addressing the issue.

It works for me....
Peter Schmidt
Toll Free (844) 266-9375
Certified Soil Foodweb Advisor
"Products, Service and Support for Ecological Land Care"
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