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Old 07-10-2014, 07:50 AM
crusty_crab80 crusty_crab80 is offline
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Whole dollar pricing or odd number pricing?

Hello,

Wondering if anyone here ever experimented with whole dollar vs. odd number pricing. And if you have done this how were the results?

Example a $500 spring clean up.
Odd pricing would be $495 or $490
Whole dollar pricing would be job comes out to $495 so round up to $500 to make it easy.

Thanks
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Old 07-10-2014, 07:59 AM
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walkerway walkerway is offline
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walkerway

I about always do odd number pricing, and it seems to work fairly good.
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Old 07-10-2014, 08:12 AM
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easy-lift guy easy-lift guy is online now
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incredible.
easy-lift guy
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Old 07-10-2014, 12:04 PM
chevyaddict83 chevyaddict83 is offline
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why isnt your price just your price. if it bills out to 397, isnt that your price? if the product you buy at the store is $17, do you want them to round it up to 20$ for you?
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Old 07-10-2014, 12:14 PM
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Quote:
Originally Posted by chevyaddict83 View Post
why isnt your price just your price. if it bills out to 397, isnt that your price? if the product you buy at the store is $17, do you want them to round it up to 20$ for you?
It's called a Gimmick. Most customer just want there work done at a fair price and on time. Anything else is just a waste of the customers time and patience.
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Old 07-10-2014, 12:45 PM
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olajoe808 olajoe808 is offline
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Quote:
Originally Posted by crusty_crab80 View Post
Hello,

Wondering if anyone here ever experimented with whole dollar vs. odd number pricing. And if you have done this how were the results?

Example a $500 spring clean up.
Odd pricing would be $495 or $490
Whole dollar pricing would be job comes out to $495 so round up to $500 to make it easy.

Thanks
few offer whole dollar pricing here. it's usually .95, .96 etc.. it's marketing. But I will add, that around here having high end equipment and being able to run a mower in a straight line are not strong selling points. If everybody were charging $50 aerations, all the next guy would have to do is offer theirs for 49.99 and the next for 49.98 and so on. it's price wars.

It works out to a point but as you can see - if it's a scaled down operation - you may end up competing with kids, laid off workers, etc, that will drive the prices down so much you'll sink going head to head.

Hard to believe this is as much of a surprise as it is. Consider grocery shopping where very few things are ever a whole dollar.

I wonder if some of these posts are actually from people who might be overseas?
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Old 07-11-2014, 10:30 AM
PicturePerfectLawns PicturePerfectLawns is online now
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Quote:
Originally Posted by olajoe808 View Post
few offer whole dollar pricing here. it's usually .95, .96 etc.. it's marketing. But I will add, that around here having high end equipment and being able to run a mower in a straight line are not strong selling points. If everybody were charging $50 aerations, all the next guy would have to do is offer theirs for 49.99 and the next for 49.98 and so on. it's price wars.

It works out to a point but as you can see - if it's a scaled down operation - you may end up competing with kids, laid off workers, etc, that will drive the prices down so much you'll sink going head to head.

Hard to believe this is as much of a surprise as it is. Consider grocery shopping where very few things are ever a whole dollar.

I wonder if some of these posts are actually from people who might be overseas?

I don't have much time because I have to get going this a.m. But I know exactly where your coming from. I come from a business family and know quite a bit about the pricing and marketing gimicks and tactics. I do it on all my advertisements and again, I may not be the biggest company, but I picked up 60+ customers in one year. If I'm charging $40.00, it gets rounded down to $39.95. Sounds better to the customer. It may only be .05 cents cheaper, but from research they say the customer associates that $39.95 with a cheaper cost then that $40.00. I honestly believe in it. Walmart Does it, Mc. Donalds does it, Home Depot does it, all the big companies do it and after I think about it, if I see the same product for $20.00 and one for $19.95, I'm going to buy the $19.95 because it sounds better although it's only .05 cents cheaper. I know where your coming from though just to chime in, and I think it does work.
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