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Old 08-22-2014, 02:55 PM
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tonygreek tonygreek is offline
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Location: Lancaster, PA
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Originally Posted by ptjackson View Post
The biggest problem with that now is that google is telling everyone to upgrade to SSL no matter what kind of site you are to get a "ranking bump".
On the plus side, this is the easiest ranking factor to check. When you throw out the inherent subjectivity of a variety of their signals (by how you craft, say, a TITLE tag), and can simply do an Off/On, apples to apples comparison, it's a good thing. A pain for some, yes, but at least it's a potential cheap bump.

I have several in a test group I'll be implementing this for next week, so I'll post results when they're done. Right now, the only SSL sites we run are those that handle payment transactions or customer logins. I have a group of standard, no SSL actually required, sites segmented out to test with.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
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Old 08-22-2014, 03:26 PM
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ptjackson ptjackson is offline
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yeah I think it's a pretty low signal right now, however they are indicating over time the weighting will get more heavy to "encourage all site owners to use SSL". I think this will play out like "not provided" little impact at first and 3 years from now it will be a requirement.
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