Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 05-07-2003, 11:55 PM
michigangrass michigangrass is offline
LawnSite Member
 
Join Date: Feb 2003
Location: Michigan
Posts: 118
Tried ADVO/ShopWise direct mail piece

Well I wanted to try a direct mail piece through ADVO/ShopWise for new 2003 customers.
For $2200 ADVO/SHopWise sent out 63,000 whats called the missing child card with my ad on the back. Its supposedly the best response direct mail piece in the US.
Well out of those 63,000 mailers we got approximately 20 calls, .0003%.
I have to say that hand delivered flyers got a lot better response. We get an average of 1.5% to 2% return on flyers, can't say that with ADVO/ShopWise.
We may have gained a little brand awareness for our market but to be completely honest...I wouldn't do it again. I do understand that its a must to continue marketing to slowly gain the response we're looking for but for now flyers and newspaper wins hands down.

Just thought I'd throw this out there for anyone considering ADVO/ShopWise...its an expensive lesson.
Reply With Quote
  #2  
Old 05-08-2003, 04:56 PM
scott's turf scott's turf is offline
LawnSite Senior Member
 
Join Date: Oct 2001
Location: NH
Posts: 949
damn! $2200 for that stinky return. We just did a flier in our local paper (6000 residents) and have recieved at least that amount and the calls are still coming in. My cost was only $300
__________________
Home Turf Lawn Care
Reply With Quote
  #3  
Old 05-09-2003, 08:20 AM
michigangrass michigangrass is offline
LawnSite Member
 
Join Date: Feb 2003
Location: Michigan
Posts: 118
We comitted to it some time back (contract)...you know how many inserts we could have sent out with 2200 bucks...well live and learn.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 12:05 PM.

Page generated in 0.06560 seconds with 7 queries