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Old 09-09-2003, 11:10 PM
Gene $immons's Avatar
Gene $immons Gene $immons is offline
LawnSite Bronze Member
Join Date: Nov 2002
Location: Oklahoma City
Posts: 1,034
I did not use any demographic list. Just a list of addresses to homes in the areas we work.

However, to answer your question, the majority of the calls did come from that description of customer that you mentioned.

I had the cards sent to specific streets that are in upper class neighborhoods.

One thing I did learn is to address the cards to "Resident" rather than trying to use any name. The postman was returning cards of people who had moved.
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Old 09-09-2003, 11:32 PM
TotalCareSolutions TotalCareSolutions is offline
LawnSite Senior Member
Join Date: Mar 2003
Location: Atlanta, GA
Posts: 519
Thank you,
Thats encouraging.
Ill let you know what I turn, you may want to try a similar service if it's successful.
Luck has nothing to do with it.
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Old 09-20-2003, 04:23 PM
DennisF DennisF is offline
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Join Date: Jun 2003
Location: Florida
Posts: 1,381
Originally posted by mtdmaster
Do you just slap a stamp on the front and add an address to the folded flier then? I have thought of this method as well, wondered how it works.

I just put out 1000 professional fliers for aeration. The kind that Ryan sells, full color, 3 panel, 2 fold jobbers. You add your name and number on the front or back panel. I thought they were very nice and very professional. I got 1 call for lawn mowing, no aeration calls. You can never tell.

Yes, I just use a 37 cent first class stamp. I print out address labels for the areas I am targeting. I keep the flyers simple using large bold type with as few words as possible to get the message across.

Don't put too much detail info into a flyer or you will lose the readers' interest. Name, phone #, services performed and the fact that you are licensed and insured seems to work well for me.
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