I just had an idea while eating lunch munching on a hotdog (yea, I know). It's not that great of idea though, I only get those in the evening after a few glasses of Sangiovese
Anyway for a contractor doing organic lawn care (or anyone) how about also selling the products to homeowners ?
A do-it-yourself homeowner is not in the market for professional lawn care. Yes most of the products are already available in garden stores, but the retailers are not always well versed in the products.
How many times has someone lawnsite post" I've been thinking of opening a retail outlet (nursery)"? Now put the organic twist on it... The ponds/waterfalls people are promoting the products for water maintenance in a retail manner...
Offering retail sales provides another channel for sales. If you already have the products and are buying at bulk or wholesale prices, hey it's a good fit for profits and reaching that other DIY customer (who may also become an account later).
But having a retail location quickly misses the profits due to selling a seasonal product. Tough to pay for space in January!
So here's the idea, roadside sales. Just like a fruit stand!
Scenario:
Lawn operation owner has a few employees for a couple crews. Wife helps out with phone and books and such, right?
With the right location, they can establish a retail sales outlet. She becomes very proficient with the products and the concept and helps out occasionally too. Then retailing with either
-delivery to customers
-Internet sales
-out of garage
-out of a van or trailer
-adjacent roadside stand
-or a premium corner as a fruit stand. Organic produce AND organic products.
-combination of the above.
It's all about COMBINING organic lawn care services with retailing of the products.