Register free!

The Green Industry's Resource Center



Reply
 
Thread Tools   Display Modes
  #11  
Old 10-13-2003, 09:03 PM
WeatherMan's Avatar
WeatherMan WeatherMan is offline
LawnSite Senior Member
 
Join Date: Jun 2003
Location: Ilse Of Palms S.C.
Posts: 693
Looks good but needs some color
Reply With Quote
  #12  
Old 10-13-2003, 09:31 PM
Expert Lawns's Avatar
Expert Lawns Expert Lawns is offline
LawnSite Silver Member
 
Join Date: Jul 2002
Location: Genesee County, MI
Posts: 2,661
Does the logo show up orange for you guys?
Reply With Quote
  #13  
Old 10-13-2003, 09:33 PM
Expert Lawns's Avatar
Expert Lawns Expert Lawns is offline
LawnSite Silver Member
 
Join Date: Jul 2002
Location: Genesee County, MI
Posts: 2,661
The letter is going out to current customers only. I just made a few more changes. I"m gonna post it in a few
Reply With Quote
  #14  
Old 10-13-2003, 10:13 PM
Expert Lawns's Avatar
Expert Lawns Expert Lawns is offline
LawnSite Silver Member
 
Join Date: Jul 2002
Location: Genesee County, MI
Posts: 2,661
Revised Letter

Here is the revised letter. I learned in my business communications class to be precise, to the point, and use details. Does this meet those requirements?
Attached Files
File Type: doc fall letter 2003.doc (36.0 KB, 128 views)
Reply With Quote
  #15  
Old 10-14-2003, 01:15 AM
mtdman's Avatar
mtdman mtdman is offline
LawnSite Gold Member
 
Join Date: Jul 2002
Location: A2, Michigan
Posts: 3,124
You're just now sending these out? I sent mine with the September statements, had my leaf cleanups from customers scheduled by October.

As far as color and pictures and eye catching stuff, I think it's a waste of time with current customers. I send notices or updates with my statements just about every month, and most of my customers don't read them. When i do my leaf letter, I go get the ugliest orange color and keep the message short, sweet, and in large print. That way they notice the message, get the jest in the first few lines, and I catch their attention.

Your message is short and sweet, which is good. I suggest you print it on orange or yellow paper so they notice it. And make the font bigger.

I know I constantly get junk mail or other advertising with statements, etc, that I don't even read. I can't stand getting all the wasted paper ads in the mail, I hate it. I have tried to get a list of emails from my customers and send notices that way. Saves paper, and people are more likely to read an email than an ad included in their statements or mailed to them seperately.
Reply With Quote
  #16  
Old 10-15-2003, 07:02 PM
Expert Lawns's Avatar
Expert Lawns Expert Lawns is offline
LawnSite Silver Member
 
Join Date: Jul 2002
Location: Genesee County, MI
Posts: 2,661
Final Product

Thanks for all your ideas guys. It helped a lot. I made it pretty simple, and I don't have the computer software to put any other pictures on it, like a backround. I don't think it is all that neccessary to get too exquisite.
Attached Files
File Type: doc fall letter 2003.doc (25.0 KB, 74 views)
Reply With Quote
  #17  
Old 10-16-2003, 05:34 PM
hortboy's Avatar
hortboy hortboy is offline
LawnSite Member
 
Join Date: Jun 2003
Location: binghamton NY
Posts: 170
Lawn care is two words, that is why you have the squiggly line underneath it.
__________________
A Great Choice - Complete Lawncare and Landscaping

Why make anything else but "A Great Choice"
Reply With Quote
  #18  
Old 10-16-2003, 07:01 PM
Expert Lawns's Avatar
Expert Lawns Expert Lawns is offline
LawnSite Silver Member
 
Join Date: Jul 2002
Location: Genesee County, MI
Posts: 2,661
Yea but I hate how it looks as two words

Lawn care

Lawn Care

LawnCare

I think I've written it a million different ways
Reply With Quote
  #19  
Old 10-19-2003, 01:58 AM
promower's Avatar
promower promower is offline
LawnSite Bronze Member
 
Join Date: Jan 2003
Location: Wisconsin
Posts: 1,221
Is dethatching reccommended in the fall I thought this was done in the spring? I could be wrong though.
Reply With Quote
  #20  
Old 10-19-2003, 07:12 AM
Strongmd Strongmd is offline
LawnSite Member
 
Join Date: Nov 2000
Location: North of Boston
Posts: 167
I think you'll want to eventually get to the point with your fall cleanups where you tell them what you're going to do unless they tell you to do otherwise. That way you leave the ball in their court and greatly reduce phone calls, etc. We have 170 mowing customers and I'll only hear from 10 or so that want to tell me something, the rest of them let us do our thing.
__________________
Matt Strong
Forever Green
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 01:41 AM.

Page generated in 0.09074 seconds with 8 queries