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Old 10-23-2003, 04:11 PM
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MacLawnCo MacLawnCo is offline
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Do i need their permission???

Im doing a small run of a direct mail piece shortly(approximately 75 pieces), and want to include a listing of my clients in the area that the direct mail piece is going to. What i originally wanted to do was include a list of my clients' names and adresses (all in the area i am sending the piece to) so that those recieving my piece would be able to go and see my work first hand. It seems to me that i need to get the client's permission, right? Would you do the described actions above?
  #2  
Old 10-23-2003, 04:22 PM
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Southpaw Southpaw is offline
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I don't think that's a good idea

If I were your customer and started noticing people driving by my house, slowing down or stopping by to look at my property, I would get upset. Think of it like this. Instead of lawn care, what if you sold Viagra or pornographic materials. Would you want a new customer to have the ability to contact your customers, knock on their door and ask them what they thought about the product/service? Let your work speak for itself and leave your customers alone. MCI did this same thing a few years ago. They called it "Friends and Family." They gave discounts to people that signed up by giving names so they could contact them as well. It caused lots of problems when they found out they were recieving telemarketing calls because Aunt Jean gave them your name and number. It turned out to be a total flop and was discontinued very quickly.

Just my opinion of course. One man's trash is another man's treasure.
  #3  
Old 10-23-2003, 04:26 PM
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qualitylandscaping qualitylandscaping is offline
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I agree with southpaw.. But if you really want to do it, definiently get the customer's permission first.

I even ask my customer's for permission before I take pictures of their property.

It's just the right thing to do
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  #4  
Old 10-23-2003, 04:46 PM
lost mountain lost mountain is offline
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I wouldn't put something like that in a direct mailling, I would simply state that "our company has many satisified customers in your area and we'll gladly provide references yadayada..." Maybe even mention some of the better neighborhoods that you work in if you want to sound involved out there and you want to sound like the neighborhood pro.

Last edited by lost mountain; 10-23-2003 at 04:52 PM.
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Old 10-23-2003, 06:05 PM
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Runner Runner is offline
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...exactly. Respect and appreciate your customers' pricy. Some of them maybe evn be unlisted for this very reason. Unlisted doesn't always mean it's just for the phone. In the first place, it's a security breach. That's one of the things that is said not to do, is let public know both your name AND your address at will. In other words, you shouldn't have your last name on your mailbox. This would be compromising that in cases. Just say "References available".
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  #6  
Old 10-23-2003, 07:03 PM
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65hoss 65hoss is offline
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You invade your customers privacy like that you not only could end up losing a bunch, but you could end up in court. You would be much better off to speak with current customers about using them as references. Then give anyone that wants info the names. Without the customers permission it will be unethical and unprofessional.
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Old 10-23-2003, 07:05 PM
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MacLawnCo MacLawnCo is offline
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Quote:
Originally posted by 65hoss
Without the customers permission it will be unethical and unprofessional.
I understand and agree. Thanks, and i appologize if i came off as ignorant.
  #8  
Old 10-23-2003, 07:19 PM
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65hoss 65hoss is offline
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Quote:
Originally posted by MacLawnCo
I understand and agree. Thanks, and i appologize if i came off as ignorant.
Not at all. You've been around long enough I know your not ignorant. I sometimes get a little direct.

Don't do it.
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  #9  
Old 10-23-2003, 09:24 PM
lawnman_scott lawnman_scott is offline
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just get one or two that really like you, and explain what you want to do.
  #10  
Old 10-24-2003, 03:10 AM
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Team Gopher Team Gopher is offline
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You may be surprised! If you ask a customer if you could use them as a referral, they just might say yes.
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