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  #1  
Old 12-03-2003, 11:40 AM
trimdoctor trimdoctor is offline
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Join Date: Dec 2003
Location: bloomington, Indiana
Posts: 6
advertising???

I am starting in 04 and I need a little input on my advertising plan. The local newspaper has a service directory and I plan on running an add starting in March. I am also planning on having some flyers made and distribute these over some select housing additions around town. Finally, I was planning on cold-calling some area businesses for commercial accounts. Does anyone know of another good way to spend some money on advertising? When should I start calling the area businesses? Any feedback anyone can give me is appreciated.
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  #2  
Old 12-03-2003, 11:59 AM
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MacLawnCo MacLawnCo is offline
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Join Date: Feb 2002
Posts: 1,847
Re: advertising???

Quote:
Originally posted by trimdoctor
The local newspaper has a service directory and I plan on running an add starting in March.
Do you want to service all the areas that the paper is distributed to? I know i dont, so i have not gone that route.

Quote:
I am also planning on having some flyers made and distribute these over some select housing additions around town.
Good move. Remember frequency is much more efective than reach. Email me and ill show you a doorhanger of mine that did phenomanally this past spring.

Quote:
Finally, I was planning on cold-calling some area businesses for commercial accounts. When should I start calling the area businesses?
ASAP. there is typically two times that contracts come up, nov/dec and mar/april. Be confident!

When you email me, ill share a few other things with you you may want to try.
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  #3  
Old 12-03-2003, 02:36 PM
Appealing Gardens Appealing Gardens is offline
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Join Date: Dec 2003
Location: Mckinney
Posts: 4
Advertising

I use Yellow page advertising as a supplement to my marketing. Spend your money wisely. I am working to completely rid advertising in my sales campaign and work strictly off referrals. However, targeted Direct Mail Advertising has worked for me...New homes especially. Try to get in with an HOA monthly newsletter that they send out to new homeowners in your area. Do some research and narrow your target market as far down as you can and then advertise in the appropriate channels to reach them. I'm curious to hear whats worked and what hasn't for you as of yet...anybody?
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  #4  
Old 12-04-2003, 09:22 AM
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Team Gopher Team Gopher is offline
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Join Date: Jul 2003
Location: -
Posts: 4,046
Hi MacLawnCo,

Could you post your door hanger? I would like to see it!
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  #5  
Old 12-04-2003, 11:26 AM
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MacLawnCo MacLawnCo is offline
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Posts: 1,847
haha, No
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