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  #1  
Old 12-22-2003, 03:59 PM
Mike Fronczak Mike Fronczak is offline
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Flyers or Val-pak

Which would you use? I can get 10,000 flyers deliverd for $ 600. I can get in val-pak (mailer) for 20,000 for $ 375 first mailing & $ 575 for next three (total of $ 2100.00). Which do you think is better value?
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Old 12-22-2003, 06:38 PM
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randy2625 randy2625 is offline
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i know some one who did the 10k for 600 and got like 85 calls out of it had to turn alot of it down could not handle it all.so make sure you can handle it all i would think the 10k is the best im trying it next year.
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  #3  
Old 12-22-2003, 07:03 PM
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Team Gopher Team Gopher is offline
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Hi Mike,

Here is a post that you may want to read.

Val-Pak
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  #4  
Old 12-22-2003, 07:58 PM
BravesFan BravesFan is offline
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I believe the flyers will totally blow away Valpak.

Dennis
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  #5  
Old 12-22-2003, 09:18 PM
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DUSTYCEDAR DUSTYCEDAR is offline
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Re: Flyers or Val-pak

Quote:
Originally posted by Mike Fronczak
Which would you use? I can get 10,000 flyers deliverd for $ 600. I can get in val-pak (mailer) for 20,000 for $ 375 first mailing & $ 575 for next three (total of $ 2100.00). Which do you think is better value?
they can do better on that price 4 the 2nd mailings get them 2 give u the 375 price they will do it
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  #6  
Old 12-23-2003, 01:42 AM
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alpine692003 alpine692003 is offline
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Advertising is a numbers game.

Think about it..

1000 door hangers = certain numbers of calls
10,000 door hangers = more certain number of calls
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  #7  
Old 12-23-2003, 01:58 AM
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impactlandscaping impactlandscaping is offline
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Quote:
Originally posted by BravesFan
I believe the flyers will totally blow away Valpak.

Dennis
I agree...I have posted before on this, and I really think everyone keeps the pizza coupons, and trashes the rest.I thought it was a big waste of my money ,IMO. Go for the 10k for 6 bills..<a href='http://www.smileycentral.com/?partner=ZSzeb008' target='_blank'><img src='http://smileys.smileycentral.com/cat/27/27_4_12.gif' border=0></a>
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  #8  
Old 12-24-2003, 07:36 AM
JVS JVS is offline
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Val pac are the "whores" oif the advertsiing industry - they will NOT excluvisely put one landscaping company in their mailer but up to as many as they can . I would use companiues like Money Mailer whom are more "honest" in how they conduct business values.
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  #9  
Old 12-24-2003, 10:15 AM
Strongmd Strongmd is offline
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Quote:
Originally posted by alpine692003
Advertising is a numbers game.

Think about it..

1000 door hangers = certain numbers of calls
10,000 door hangers = more certain number of calls
This is true, but you're comparing apples to oranges. A well designed direct mail campaign will always blow away val-pak. You can pick your target better than with Valpak and you're less likely to get lost in the shuffle. If you don't have the time or knowledge to do it yourself, then valpak might be the way to go. I like doing it myself because I can control who it goes to better, with valpak I end up mailing to existing customers, and to some areas I don't even want to be in.
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  #10  
Old 12-24-2003, 03:03 PM
BravesFan BravesFan is offline
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I agree with Matt,

You can get your mailing cost down to .12 each through USPS saturation-bulk mail rates. Val Pak is what...like 4 cents each? It's no telling how many are going to apartments or other less than desireable addresses...not to mention that you are one of 50+ advertisers.

Direct targeted mail using nice, glossy-attention getting postcards is the way to go.

Dennis
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