Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 12-26-2004, 01:25 PM
two_planks's Avatar
two_planks two_planks is offline
LawnSite Member
 
Join Date: Jan 2004
Location: great white north
Posts: 206
Post Card Size???

What do you guys think is a good size for a post card type mailer. In march I'll be mailing out about 10,000- 12,000. The area that I live in and service is a bunch of rural towns, all within about 30 miles of my house. There is no home delivery of mail in these towns just po boxes. Most of your junk mail never makes it out of the post office since theres a big trach can in there that every body chucks it in.

I'm thinking a larger (6x9) size card so that you can have large type, logo ecetra to catch peoples attention before they chuck it. On the other hand 4x6 is a lot cheaper (not enough so to make my decision for me though). My wife says that its the small stuff that makes it home with her because it gets mixed in with the envelopes and she doesn't notice it when shes throwing out all the flyers.

Like I said the price isn't the deciding issue here. It'll cost around $3,000 for the 6x9 and around $2,500 for the 4x6. If going with the bigger card is the way to go I'll gladly spend the extra $500. If it increases response by 1% of the total flyers that would be 100 new sites * an average of $500 per site= $50,000. Well worth the extra money. So all I care about is which one people think will be more effective..
__________________
Reply With Quote
  #2  
Old 12-27-2004, 10:23 AM
Henry's Avatar
Henry Henry is offline
LawnSite Senior Member
 
Join Date: Jan 2000
Location: Northern NJ
Posts: 553
Is the $500.00 difference for printing? It will also cost you more to send the large cards. You're cards need to be no bigger than 4X6 to get the postcard rate.
Reply With Quote
  #3  
Old 12-27-2004, 04:42 PM
walker-talker's Avatar
walker-talker walker-talker is offline
LawnSite Platinum Member
 
Join Date: Aug 2001
Location: Midwest
Posts: 4,774
Henry is correct, 4" X 6" (or go with 4.25" X 6") will get the postcard rate. Anything larger will have to go first class. That's .23 or $2300 vs .37 or $3700 first class. Get with a mailing service or do the bulk rate yourself....at least check into. I did a mailing in the spring of 5,000. The company that print them charged me .20 cents each and that included them printing the targeted address on the postcard. I never even seen them, other than the dozen or so that was mailed to me via return address.

What route are you going with?
__________________
PROGRESSIVE LAWN & LANDSCAPE
Check out my website

www.progressivelawn.com
www.wichitalawnmowing.com
www.partybuswichitaks.com

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
- Aristotle

"Simplicity is the ultimate sophistication."
- Leonardo da Vinci
Reply With Quote
  #4  
Old 12-27-2004, 09:09 PM
two_planks's Avatar
two_planks two_planks is offline
LawnSite Member
 
Join Date: Jan 2004
Location: great white north
Posts: 206
I live in Canada so its a little different. I can drop off the cards at the post office in each town and have them delivered in the mail to those towns for 9.8 cents a piece, either size. I could actually do a full 8.5*11 sheet for the same price, or I could do a newsletter. As long as its unaddressed and I take them to each individual post office myself. So yes the difference in price is just for the printing.

My question was which one would do you think would be a more effective medium? Which one would be more likely to make it home with people and have a chance of a second or third look? Thus increasing the percentage of response I get.
__________________
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 03:40 AM.

Page generated in 0.07561 seconds with 7 queries