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  #21  
Old 01-14-2005, 11:40 PM
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impactlandscaping impactlandscaping is offline
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We are getting ready for 2K doorhangers ..so I'm not really looking forward to it . That will be followed with 20K direct mail flyers in March and April to a targeted zip code. We did pretty well with the direct mail last year, so I am doing it again. The doorhangers are specifically for lawn / turf care to saturate the current sub divisions we are currently in. I want to expand our turf programs , as I am wanting to do less intensive( 1week plus) landscape installs. Hey Jodi- LET'S GOOOOOOO STEEEELERS!!!!!!!!!<a href='http://www.smileycentral.com/?partner=ZSzeb008_ZSXXXXXX44US' target='_blank'><img src='http://smileys.smileycentral.com/cat/20_3_72.gif' border=0></a>..SuperBowl Champs in 2005
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  #22  
Old 01-15-2005, 12:21 AM
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Quote:
Originally Posted by impactlandscaping
We are getting ready for 2K doorhangers ..so I'm not really looking forward to it . That will be followed with 20K direct mail flyers in March and April to a targeted zip code. We did pretty well with the direct mail last year, so I am doing it again. The doorhangers are specifically for lawn / turf care to saturate the current sub divisions we are currently in. I want to expand our turf programs , as I am wanting to do less intensive( 1week plus) landscape installs. Hey Jodi- LET'S GOOOOOOO STEEEELERS!!!!!!!!!<a href='http://www.smileycentral.com/?partner=ZSzeb008_ZSXXXXXX44US' target='_blank'><img src='http://smileys.smileycentral.com/cat/20_3_72.gif' border=0></a>..SuperBowl Champs in 2005
Got any pis of your flyers...I would be interested in viewing them....probably a lot of others would also.
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  #23  
Old 01-15-2005, 12:27 AM
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Quote:
Originally Posted by merlin

We talk about flyers....which we spend mega $$$ getting made up for what a return rate of 1 %??? Is this really smart marketing on our part....

Forgive me....I am just rambling.....but there has got to be a better way!
Better think about that one. I am spending around $3,000 for 30,000 flyers. I would be tickled to death if I received 300 calls. In fact, I doubt I could even handle that many...I am sure I couldn't. If I can close on 75% of those, and that is low for me, that would be 225 accounts for $3,000. Say the average client brings in $700 per year (and that is low)....that $157,500 generated off $3,000. You see now....1% response rate is not all that bad.
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  #24  
Old 01-15-2005, 11:20 AM
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grass-scapes grass-scapes is offline
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even for the way IM doing it.. 1% is good for me. I had some price figured up. Decided to buy blank door hangers and print them myself on my inkjet. I mean, to get them printed locally, it would run me nearly 80 cents per hanger, and thats with ME supplying the paper. So, ink costs me Im guessing 6 tanks per 300 flyers. 6 tanks (6 colors) will run me around 40 bucks. Now, if I print 600, my cost is 80 bucks plus the flyer cost ($36 for 1000 sheets, 2 to a sheet). Im not going to put out more than 600 anyway. If I get 6 accounts and they average 1200 a year each, thats still not a lot, but $7200 for my inital investment of around 100 bucks. Im hoping for a return of 2 to 3 percent.
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  #25  
Old 01-15-2005, 03:55 PM
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impactlandscaping impactlandscaping is offline
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Quote:
Originally Posted by walker-talker
Got any pis of your flyers...I would be interested in viewing them....probably a lot of others would also.

I don't think I have the emailed proof anymore, and I don't have a scanner..if anyone REALLY wants to see it, PM me, and I'll add your name to the mailing list and send one to you. We are in the process of getting a new computer and laser printer / scanner combo, and will be able to put pics and flyers here after that...sorry
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  #26  
Old 01-15-2005, 04:36 PM
gogetter gogetter is offline
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Quote:
Originally Posted by merlin
We talk about flyers....which we spend mega $$$ getting made up for what a return rate of 1 %??? Is this really smart marketing on our part....

Forgive me....I am just rambling.....but there has got to be a better way!
First of all, it's hardly "mega bucks" to get flyers/door hangers made up. I'd even say it's probably one of the least expensive forms of advertising.

Secondly, if you read all of the info from Justmowit, you'd see that his preferred method of advertising is flyers/door hangers. So, yes, I guess it must be worth it.

Thirdly, the main reason I use flyers/door hangers is so that I can TARGET SPECIFIC neighborhoods. Ads in papers get me calls from all over the place. I like a nice tight mowing route.
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  #27  
Old 01-15-2005, 04:45 PM
gogetter gogetter is offline
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Quote:
Originally Posted by grass-scapes
I mean, to get them printed locally, it would run me nearly 80 cents per hanger, and thats with ME supplying the paper.
grass-scapes, definitely look into online suppliers. I called a local printer (large chain) a couple years ago and after he gave me a ridiculously high price, I mentioned how I had seen MUCH lower prices on the net. He said those places are set up for high volume and can afford to be a lot cheaper.
You should be able to get nice full color door hangers for .10 cents each or so online (give or take depending on quantity, supplier and options you choose).

There have been many links for flyer/door hanger suppliers posted here over the years. But if you need some links, let me know, I'll scrounge them up for ya.
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  #28  
Old 01-15-2005, 04:55 PM
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PMLAWN PMLAWN is offline
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We do flyers but we put them in the newspaper box. Drive by in the car and we can do about 300 per hour.
I have found a delivery service that will do it for .10 a piece. I partner with a Realtor and split the bill so it works out to .05 a piece.
My farm area has about 50,000 homes in it but I think I will concentrate on about 40,000 this year. My final sucess rate has been about 1/2 of 1 percent.
This should bring me another 200 or so jobs. This should fill 2 trucks full time which is what I plan on adding this year.
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  #29  
Old 01-15-2005, 05:05 PM
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Quote:
Originally Posted by PMLAWN
I have found a delivery service that will do it for .10 a piece. I partner with a Realtor and split the bill so it works out to .05 a piece.
That's not too bad. For my flyers to inserted into neighborhood newsletters, it's going to cost between .035 to .08 each. That's much better than paying for postage. I paid some guys to pass out doorhangers a couple years ago and it costed around .11 cents per doorhanger.
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  #30  
Old 01-15-2005, 05:13 PM
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Carolina Cutter Carolina Cutter is offline
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I have to say that I never really did much of this. I think I put out like 20 doorhangers last year.....LOL

But I did get an account from one of them....so what does that make my ratio?
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