Marketing question

[MowJo]

I have prepared brochures and intend to mail them to specific local businesses to target new work. How should I address them? By this I mean should it be "Attn: manager" or should I call first to try and get an actual persons name? Does it even matter? Should I put them in envelopes so they aren't immedately pitched as "junkmail" before they're even read?

Any insight is greatly appreciated.

What has been your most effective marketing strategy?

[Island Lawn]

If your only targeting a few, take the time to make a phone call or two. Find out who makes the decisions, and personalize your mktg info the decision maker.

Consider just a letter of introduction and request to "interview" with the decision maker face to face.

[mowing king]

businesses expect people to stop by and sell to them. You should stop by just to introduce yourself and dropp off the flyer. We always buy more from people we know. Because we know you they are,name ,face etc.otherwise you are just another piece of junk mail.