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1 mailing or 2 is the question

Discussion in 'Business Operations' started by wright5223, Jan 27, 2011.

  1. wright5223

    wright5223 LawnSite Senior Member
    Posts: 290

    I am doing another mailer this year and instead of doing one big one 50k I am thinking about doing 2 small little ones 25k about 3 weeks apart same area how has this worked for you guys in the past
     
  2. betterlawnsandlandscaping

    betterlawnsandlandscaping LawnSite Senior Member
    Posts: 255

    First mailer did good but not so good the second time around. Could have been a timing issue tho. The season had already started when the second batch went out.
     
  3. GreenI.A.

    GreenI.A. LawnSite Silver Member
    Posts: 2,132

    that is what we are doing aswell. Were sending two sets of maillings about 4 weeks apart, but we're also splinting each of the mailings into two seperate mailings to give us alittle more time without getting all the calls and estimates in a weeks time. Basically area1 gets there 1st mailling, then area2 gets their first mailing, then area1 gets 2nd mailing, then area2 gets 2nd mailing. We also ave additional mailings designed and ready to hit any areas a third time that we amay waant
     
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    What are you mailing
     
  5. matt spinniken

    matt spinniken LawnSite Senior Member
    Posts: 298

    How did your mailing go last year?
     
  6. wright5223

    wright5223 LawnSite Senior Member
    Posts: 290

    sent out about 35k got about 150 calls mostly for aeration not alot for mowing
     
  7. lawnangel1

    lawnangel1 LawnSite Senior Member
    from KY
    Posts: 601

    I would hate to see the postage bill on a 35k mailing.
     
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    $4865 would be the cost here if you were just doing 5.5 x 8.5 postcards to mail carrier routes. Maybe cheaper if he has his own permit.

    Wright....what are you mailing out....postcards? What size?

    Thanks
     

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