I had one customer in a high end community last year ($600,000+ homes)... $35.00 per cut. It was late in the season, so therefore no advertising in this community. This season I decided to put flyers out here. 50 flyers... $30-$35 per cut, light trimming, edging... fairly easy and open cuts. Z-turn dream lawns. 35-45 minute lawns for me.. by myself. Within the first week of 50 flyers, I received 9 nine calls from this particular community... statistically an unbelievable return. But I'm wondering why? One particular customer told me she was getting quotes of $60.00... WTF?? I can't imagine charging that much. Another customer told me he was getting estimates of $20-$40... Do some LCO's look at a persons house and BMW in the driveway and automatically raise the price just because 'they can afford it..."??? or am I waaay to low? Some helpful insight please?