The point is that when you look around you have to understand what you're looking at. And everyone should remember that finding a bag of fert that is $1 cheaper sounds like a big deal, there are many ways to change your margin. For example, if your calibration is off by even a small amount, you're losing money. So if you only get 14,800 SF out of a bag instead of 16,000 SF, you're adding 10% to your fertilizer bill. If you really want to change your margin, raise your prices. A 1% price increase ($35.00 to $35.35 per app for instance) will generate 5 times more money than a $1 a bag material decrease. Here's the math - $50,000 annual revenue x 1% price increase = $50,500 (up $500) 1,600,000 SF = 100 bags of fert x $1 a bag decrease = $100 You would have to negotiate a 25% decrease in the price of the fert to get the same value as a 1% price increase. Now, which is easier?