I am going to jump in on this as is sounds like Rodney and I have very similar expectations from our customers. We also seem to have a similar size in our customer properties. The big thing in my area in that the big guys set the price. Until the customer is educated, to them, a treatment is a treatment, doesn't matter who puts it down. I looked long and hard at going to another vendor besides JDL/Lesco last fall but the quality of the fertilizer was just not quite up to Lesco standards. I did look into Andersons fertilizer several years ago and recently asked a vendor again about it. The price was at least 20% higher and I don't believe it was 20% better, at least I know my customers won't think so. Rodney is correct in saying, as long as it rains and you apply a good slow release fertilizer and perform weed control at the proper time the lawns will look great. At least that's how it works in my area.