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400 fliers with estimates on them

Discussion in 'Business Operations' started by Jordanfan20, May 18, 2009.

  1. Jordanfan20

    Jordanfan20 LawnSite Member
    Posts: 89

    So I'm going to put out 400 fliers. Each flier has information about my services and also has a quick estimate of what I'd ideally charge for the lawn. I'll keep you guys updated on how many calls and accounts I pick up if any.

    Also I'm curious to know what type of success others have had passing out fliers. Provide how many you put out and how many customers you've aquired.
     
  2. whoopassonthebluegrass

    whoopassonthebluegrass LawnSite Platinum Member
    Posts: 4,200

    I did that my first year in biz. It was nice, because if somebody called your phone, they were signing on.
     
  3. Jordanfan20

    Jordanfan20 LawnSite Member
    Posts: 89

    How many customers did you pick up?
     
  4. TaylorLawn

    TaylorLawn LawnSite Member
    Posts: 195

    Ive never really done that before, but I did the same thing today. I received a call from a homeowner in a newer neighborhood that I was not familiar with...I gave her the estimate and she jumped on it. As I was doing the property I realized the neighborhood had no trees, I mean zero trees....and all of the lawns were basically identical...I thought it would be ideal to have as many in this neighborhood as possible, with no leaves or major clean-ups......so I did the same thing you did, only I wrote down all of the addresses and sent them an letter with an estimate via mail....Ill let you know how that goes.....

    ET
     
  5. Jordanfan20

    Jordanfan20 LawnSite Member
    Posts: 89

    Thats awesome keep me updated
     
  6. IntegrityGuy

    IntegrityGuy LawnSite Senior Member
    Posts: 781

    I saw some of those this year.

    BEWARE: I had a guy put one of those flyers on one of my customers mail box that said 30$. But all he saw was the small hilly front yard and assumed that there wasnt much of a back yard. I cut the ladys yard for 50$. The lady being a total idiot dropped me and went with them. I was doing an a+ 100% job and she had no reason to fire me. I know shes going to call me back because her yard doesnt look as good when i cut it and its not always cut every week??? wonder why. Im goign to tell her 60$ if she does call me back. The yard was on a complete hill side and had a small 30x30 ft area you had to push mow. The guys that cut it now use 48'' exmark metros and i bet there busting their balls with the belts drive on her yard.

    All i have to say is take a good look and dont assume where the property line is at. Always make it seem much bigger than it is when just standing at the curb.
     
  7. Jordanfan20

    Jordanfan20 LawnSite Member
    Posts: 89

    Thanks , thats good advice,
     
  8. TaylorLawn

    TaylorLawn LawnSite Member
    Posts: 195

    I completely agree with your statement, but I can see every bit of every lawn....almost one of those cookie cutter neighborhoods....Hence the reason I have never done this before after 18 years in the biz, but this seemed like a good opportunity, anyway, no hills on the coast of SC.........Thanks, ET
     
  9. Need4racin

    Need4racin LawnSite Member
    Posts: 36

    Don't pass out fliers with the price on them. You are selling on price only by doing that. Theres always someone who will work cheaper than you. You need to sell the customer on how you are the most professional, knowledgeable, and dependable company for their needs.
     
  10. Jordanfan20

    Jordanfan20 LawnSite Member
    Posts: 89

    True, basically I'm trying to get my name out in the neighborhood and put in some roots, I'm also providing information about what I can provide, years experience and equipment.
     

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