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50 Weekly customers

Discussion in 'Business Operations' started by LakeSide Lawn and Landscape, Oct 30, 2002.

  1. LakeSide Lawn and Landscape

    LakeSide Lawn and Landscape LawnSite Senior Member
    Posts: 337

    O.K. Next year will be my second season, i have 10 weekly customers now and some bi-weekly ones.I was wondering if 50 weekly customers was possible to get in just my second year???I was planning on geting out around 5 to 10 thousand flyers around march and april.Do you guys think this will work and is 50 a reachable goal??? Thanks in advance:)
  2. Heller Landscaping

    Heller Landscaping LawnSite Member
    Posts: 204

    With a will there is a way.:) Go for it.
  3. wriken

    wriken LawnSite Silver Member
    Posts: 2,154

    I went from 7 full time clients to 70 my second year. 2nd yr I went full time, I was worried about making any $ before I resigned from my job, I was a security manager at a very large casino,and made big bucks and did not want to live with less $. I guess I proved myself wrong, My girlfriend, now wife told me to go for it, that helped alot. Best thing I ever did. :)
  4. brentsawyer

    brentsawyer LawnSite Senior Member
    Posts: 663

    Most importantly is equipment and property size. The first mainly depends on available capital of course and without it, your probably sunk or sinking. However, if you are looking at 1/4 acre average yards with a Z, it is easily doable by yourself in 3.5-4 days with a tight route. This will net you about $1,500-$1,800 week for just mowing 50 1/4 acre props. This is what I do now with three 2+ acre properties and then 2 days a week are spent on landscaping which will double the above figure.
    However, spring can be a real ride with the growth and tendency of impulsive decisions so I have one guy with me until things slow a bit. This makes for a long week (60-70 hours) for about 3-4 months depending on weather though, but yes, it can be done and then some with the right equip, endurance, and a good route.
  5. kppurn

    kppurn LawnSite Senior Member
    Posts: 426

    I'm sure you can get pretty close. Get those flyers out and continue to do good work. It takes time and persistence pays off.
    Just don't make the mistake of coming down on price to gain more customers. You will regret it.
    Continue pricing to obtain your desired level of profit and in time you will get there. :)
  6. Strongmd

    Strongmd LawnSite Member
    Posts: 167

    Be careful - an average response to direct mail can be anywhere from 1%-3%, so you could be talking anywhere from 50-300 phone calls with that many direct mail pieces.
    Just an FYI
  7. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Posts: 1,847

    Although he may get that many calls, the closing rate may or most likely will not be that high. I think that you need to get that many flyers out just so you can expect a few of the customers to not accept your bids. If you get a high closing rate, you can then be more sellective and keep the route tight. It will be dificult to take that many calls, but you need to be creative with when you schedule your meeting times. If you act like you want to make it convienet for them, you may be able to meet eves and weekends. That way you can still get the work you need to in during the day.
  8. Green Pastures

    Green Pastures LawnSite Silver Member
    Posts: 2,457

    When I do fliers I usually get a 1% call rate and an 2-4% contract rate from those calls. So........

    1000 fliers = 10 calls

    10 calls = 2-4 contracts

    2-4 contracts = 1-2 seasonal or annual maintenance contracts and 1-2 once a year jobs. Like mulching or clean up jobs.


    Obviously it's important to scope out the neighborhoods/businesses that you WANT to work on. No point in spreading out 1000 fliers in a "young" neighborhood where everybody has a John Deere tractor with a 48" deck. I was in a neighborhood this past Sat. just like this. Seemed like everyone had the same JD tractor, and they were all mowing at the same time. It was Twilight Zone man. I just kept on driving. Catch residentials early. Go to brand new subdivisions.

    Businesses are different in my experience, contracts expire all throughout the year. I do lots of cold calling to businesses. If I see one that looks a little shabby, I go in introduce myself and ask to speak with the person in charge of maintenance. Leave a flier with them, that sort of thing.

    I have yet to advertise in the yellow pages, fliers and word of mouth has done me right.

  9. f350

    f350 Banned
    from mi
    Posts: 424

    i got 52 accounts my first year, keep in mind i never cut a blade of grass in my life ( not even my own )... the key is to scout for potential clients now. keep a book with the addresses. then come mid-febuary go flyer those props with a price... it works trust me
  10. f350

    f350 Banned
    from mi
    Posts: 424

    oh ya, try using door knob hangers that have a slip at the bottom. this slip can be torn off and has provisions for all the prop info ( address and price )

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