I went to a shop today and built my list for next season. I want to only market myself to a certain area around me. About 10-15 miles. Well the lady said that there would be about 60,000 names that come back. Thats after going through households with an annual income of $50,000+ and lots under 15k. Should I go for the big bang or divide this into two sections. Market to one area the first season then the other the second season? What other demographics do you guys have these people pull? I am ready to go balls to the wall. The lady told me to expect a 1-2% return, so if I get 2%thats 1200 and 1% would be 600. What can I expect (%) of those calls I land the account?