Started mowing in the early 1970's. Mowed for 12 years than had to give it up due to job responsibilities, got promoted in the Police Department. Son and I started up again in 2000 when I retired. We live in a very wealthy area, supposedly the 3rd richest in the country. Hunterdon County New Jersey. However, our best paying lawn right now is 2 1/2 acres for $55. I continously read how guys are getting $65 and up per acre. We haven't been able to do that. As a matter of fact each year we lose a couple customers because other LCO's under cut us by a couple of dollars. Getting discouraging. We provide reliable good service but can't get any where near that $65 per acre. Anyone have any suggestions. We have never, and never will take another LCO's lawn by undercutting him in price. As a matter of fact the only time we take another lawn is if the LCO goes out of business or moves. I envy those of you that are getting the price you should be.