I'm going to be doing a fairly extensive advertisement campaign for snow removal HOWEVER I'm also looking to upsell Spring services using a combination of door hangers, flyer and post cards. I'm looking for maximum advertisement traction so less money is thrown in black hole. Even if someone has their own snow thrower and lawn mower - I still am offering something they probably could use. aeration, power raking, over seeding and power edging. 70% of the emphasis will be for snow removal but I'm looking for a "CLINCHER" idea for spring services. Call before November 19th to lock in your 2008 price, rate, etc.? 20% off? My specialty is lawn aeration since it's a machine that doesn't beat you to death and it pulls way more plugs in one pass than the other machines. My goal is to have one of the lowest throw away rates for any door hanger, flyer or post card. Any feedback appreciated.