Heres a question for everyone tempted to go low. I went shopping for new accounts last weekend. Now I have four new (profitable) weekly customers, probably more coming. Two in particular were $40 lawns. When I left an estimate, I saw 2 other bids in one mailbox, and 4 in the other. Of course I looked at them, NONE of them were over $25, some were $20! My flyer is nothing special. I tell them all my services, that I work alone, and that Im insured. I asked these two new customers (who are now tickled to death with my work) why they called me. So why do you think these customers would choose a $40 price over a $25 estimate when they dont know any of the bidders from Adam? Surely you have read about the sweet accounts some of the LCOs have here. How do you think they get them? If you start off really low, what impression does that give your prospective customers? When a home-owner sees four $25 bids, what makes you stand out? If you get a low-ball job, who really is the winner?