There's lco is my market that I and many of you would consider a scrub. He's a hard working scrub by all accounts. We will call his company Larry's lawn mowing. His setup is as follow's - 1 early 80's ford f-150, 4 21" mowers (2 mulching/2 side discharge mtd, murry, etc.) in the back of his truck. He has 2 weedeater trimmers the little ones with a head the size of a dime. No blowers or anything else. Total overhead - truck $2000, mowers $850, trimmers $150. Thats all equipment - Total overhead $3000. Larry's business philosphy- Do as many yards as possible, period. It took me a few years to believe this but he does around 100 lawns a week. Most yards are small 3-8K. He averages 18-20 lawns a day, six days a week. The moment he steps on the lawn he's mowing. No picking up trash/sticks or anything. Puts the mower in the highest gear and he's off. If the mower is missing blades of grass, he does not care. Double mowing, he's never heard of such a crazy thing. If the grass is wet and the mower is clumping, it doesn't bother Larry. When the lawn is done, he grabs the featherweight trimmer and flys around the house and trees, no edging. Thats a waste of time. As far as blowing goes, he does' not do any. Usually the homeowner brooms it off after he has left. How does he get all of the lawns done? I usually get down to the shop at around 7a.m, he is already going on the lawns. He usually starts at 7 and gets done a 6:30 - 7p.m. His customers don't seem to mind, they are glad the yard is being tended too. This guy is fast, there has been a time or two that he has beat me done, when in the same neighborhood. I have over 100K invested. How much is he making? Well, 100 lawns a week @ $22 is 2200 per week. $8800 per month. Crap, he'd doing about as well as I am. Our season is short 25-26 weeks. So he grossing around 58k solo. And netting around $53K. Larry is netting more then I am, guys are we wrong in the way we look at this business? Is being "professional" costing us too much. Is are attention to detail killing our bottom line. Heck Larry does not have a problem with attracting new clients. What are we all missing?