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Discussion in 'Business Operations' started by NickN, Apr 18, 2004.

  1. NickN

    NickN LawnSite Bronze Member
    from Alabama
    Posts: 1,010

    Local paper was doing a section on lawn and landscapes this weekend,so they call me and want me to place an ad.I decided,what the heck,since it'll be in a special section I'll get some more exposure.Went by last week with my ad.They already had one made up that was terrible.Liked my ad and the publisher comes out and says go with mine.He wished he had a color ad left he said,because mine was the best they had.(He actually said that,not me)
    I'm excited and go to get my morning paper this morning.Flipping through and I find what somewhat looks like my ad.They put part of my ad in the paper and part of the other one they had done.Kinda merged em on top of each other.
    Worst of all I had a list of services at the bottom of my ad.They cut that off and did their own,but instead of "mowing,trimming,and edging" they had "MOVING,trimming and edging".
    So,how many are gonna call me wanting me to move them now?I'm placing bets as I type that 1 out 3 will want some MOVING done.
    I think I'm gonna tell em it meant,MOVING cash from their wallet to mine.:D
  2. Gene $immons

    Gene $immons LawnSite Bronze Member
    Posts: 1,028

    I would complain, and try to get them to run a free correct ad next time.
  3. hot_wheels21

    hot_wheels21 LawnSite Member
    from ohio
    Posts: 10

    yeah i would call them and complain. make them run you a 1/2 page advertisement somewhere in the paper.
  4. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Posts: 7,547

    Good luck complaining on that. As long as your number is right, that is something that common sence could figure out. If the people in your area dont have common sence, thats not the papers fault.
  5. grass_cuttin_fool

    grass_cuttin_fool LawnSite Gold Member
    Posts: 3,503

    sounds like our paper here, they never get anything 100% correct, always have to compromise, I dont even consider the paper here
  6. studentlawn

    studentlawn LawnSite Member
    Posts: 117

    I wouldnt ask to get anything for free, I would DEMAND it. Sounds like they totally meaning of your advertisement, plus they had no right to alter your ad in the first place.

    I would demand
    a) whatever you have already purchased should be free with corrections made
    b)they let you 'upgrade' at a lesser price

    Demand, don't ask they seem totally in the wrong
  7. NickN

    NickN LawnSite Bronze Member
    from Alabama
    Posts: 1,010

    Well,I can't do another ad.This was a one time lawn and landscaping insert in the paper.They had one section devoted to nothing but lawn and landscape.I normally don't advertise in the local paper,but since this was a one time deal and specific to the business,I thought I'd try it out.
    Probably be the last time.
  8. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi NickN,

    Sorry about the way they handled that, but at least you placed your ad. Now you can see if it was effective or not.
  9. NickN

    NickN LawnSite Bronze Member
    from Alabama
    Posts: 1,010

    That's true Gopher.I'm doing different kinds of advertising.Costs me a bit of money,but I will see what works this season.All new accounts this season have been by word of mouth,the cheapest and best way to advertise so far.The "Welcome Wagon" advertising will start up in May.A bit late in the season,but we'll see how it goes.
    Take care!
  10. Scraper

    Scraper LawnSite Bronze Member
    Posts: 1,656

    I wouldn't worry about it...no one reads those things anyways...

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