?? about flyers

Discussion in 'Business Operations' started by LAWNPRO2, Feb 14, 2005.

  1. LAWNPRO2

    LAWNPRO2 LawnSite Member
    from PA
    Posts: 65

    Hi guy's

    I have a ?? about flyer's. This if my first year doing flyer's. what
    do you think is better to get business?

    2 free mowing's & a free fertilizer application with a yearly mowing services.

    or a $10 off coupon for mowing and trimming.

    and a $20 off coupon for mulch application.

    can any of you :help: me on this thanks
     
  2. KINGjosh

    KINGjosh LawnSite Senior Member
    Posts: 531

    $10 off coupon for mowing
     
  3. Petr51488

    Petr51488 LawnSite Silver Member
    from NJ
    Posts: 2,372

    10.00.... the 2 free mowings and fertilizer is too much.. the only other reason why i would give a free mowing would be for people who refer me.. - Peter
     
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I think it depends on how much new business you are looking for. I will put it like this, since I don't give away anything. I am selling the perception of something is free. Of course by me advertising "3 Free Mowings", of course I am not giving them away. For one, they have to want weekly service that starts by a given date. They have to use my uninterupted service for the entire season and then and only then, they will get 3 mowings at no charge (the last 3 mowings of the season).

    Advertising "3 Free Mowings" may not be the route for you, but in my situation I need to gain at least 40 accounts this year to make enough money to quit my full-time job and go full-time with my business. This is an aggresive decision on my part and felt that I needed to do this in order to gain that many accounts. I could have low-balled the price of my service, gained a lot of customers and then raised my prices next year, but nobody likes prices raised. This way I can make $3 less a week this year and next year keep the same prices, just no more free mowings. Does that makes sense?

    So I say, offer the free mowings if you need to pick up more accounts. I have tried offering just free winterizer applications for yearly service, but that absolutely no help at all.

    I also give 1 free mowing to my existing clients for referals. I would gladly pay an average of $30 for another $1000 worth of work.

    flyer_front.jpg
     
  5. marko

    marko LawnSite Senior Member
    Posts: 963

    Sounds like you are giving alot away on the surface (2 free mowings and a free fert app) could equal $30+$30+$40 or $100. I have seen people say that they spend $100 in advertising to gain 1 customer. If you have tracked this in the past, I would think you could figure out a break even point and know what you can give away to gain a customer. I would think on these you want everything free given away at the end of the year, or have them pay by credit card incase they "change their mind" during the year and dont fulfil the obligated time.
     
  6. westwind

    westwind LawnSite Senior Member
    Posts: 444

    I've never offered a single discount and have never had trouble getting bussines. i offer my service and let the work speak for it's self. just an opinion.
    last year, i increased my route by 25 accounts, residential flyers. flyer stated bussiness description and reference addresses where they could see my work. good luck!
     
  7. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Posts: 2,267

    Not sure if the one comment was about my flier or not but here it goes.Like Walker Talker said make the think they are getting something Free as far as the Mowings are going because you are going to have to give it to them.When you give the Estimate in the Spring you need to keep that in the back of your mind that this person has a coupon not to say you are going to price gouge them but you don't want to get burned either.As far as a Fertilizer Application goes if they buy a 5 step program from you and you give them the last one free you have already made you money on it..There no extra drive time to get there because you are already there cutting the lawn.The way Walker is doing his is Great the last 3 are free..Mine you are going to get a free cut in May,a free cut in Oct. and Free Fert.in Oct. our season usually ends in early Nov.
     
  8. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi walker-talker,

    I like your 3 free mowing concept. Did you offer this last year as well? Or was this the first? Have you had any feedback so far on it?
     
  9. LAWNPRO2

    LAWNPRO2 LawnSite Member
    from PA
    Posts: 65

    Walker
    How many flyer's's are you going to put out to get 40 accounts?
    I am trying to get 50-60 accounts this year. I did not make much
    money this year snowplowing. So i have a lot i have to pay on
    mowers ext.. can you let me know thank's :waving:
     
  10. suprman9019er

    suprman9019er LawnSite Member
    Posts: 112

    hey westwind how many flyers did you put out to get 25 new accounts, and did you do anything else other than flyers?
     

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