1. Missed the live Ask the Expert event?
    Not to worry. Check out the archived thread of the Q&A with Ken Hutcheson, President of U.S. Lawns, and the LawnSite community on the Franchising Forum.

    Dismiss Notice

?? about flyers

Discussion in 'Business Operations' started by LAWNPRO2, Feb 14, 2005.

  1. Expert Lawns

    Expert Lawns LawnSite Silver Member
    Posts: 2,660

    I do 2 free mowings with a year agreement OR 10% off one of the following services: mulch installation, spring cleanup, fall cleanup
     
  2. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    What kind of sucess rate have you had offering 2 free mowing?

    I have 30,000 going out. They are going to be inserterd into neighborhood association newsletters. The most of them are only costing .03 cents each....that just for the delivery and fairly cheap. Of that 30,000 I am hitting only 10,000 homes, but 3X. It's actually more like 8,000 in March, 14,000 in April and if needed, another 8,000 in May. So it's more like I am going to hit 8,000 home 3X and 6,000 homes just once. I had a small run of 600 go out last weekend and received one call. That run was just to get my name out there to see what happens. That neighborhood will actually get hit 4X as a sampler to see if I have a higher response rate by hitting homes 4X instead 3X. I am hoping for the best. I also have about 3,000 doorhangers from last year and 1000 postcards I can play with. The postcards I have will be mostly just used as a "thank you for letting me give you an estimate" card. The day of or next day I will send this out to the person I gave an estimate to.
     
  3. Maxwells

    Maxwells LawnSite Member
    from NZ
    Posts: 73

    when you hand out flyers how soon would you go back and flyer drop the same area ?
     
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    If I was delivering them by hand, I would like to hit them every week or 10 days and hit them 4X. I think that way you would get your highest respose rate. I have been to seminars given by marketing experts and they have always said 4 is the magic number before your name really startes to sink in.
     

Share This Page