Ad advice

Discussion in 'Starting a Lawn Care Business' started by Scagmower48, Mar 8, 2008.

  1. Scagmower48

    Scagmower48 LawnSite Senior Member
    Posts: 430

    This is my first year advertising in the local free paper. Im going to buy a 2x2 space inside the paper. What should I put in the ad. Should I keep it simple like:

    Lawn Mowing
    Quality Work Guranteed
    Phone #

    or

    Should I have my company name and services.

    My main goal is to gain mowing accounts. Im just trying to see if anybody else has an opinion of what works better or if it doesn't make a diifference.

    Or whats a reasonable incentive i could use in the ad?
     
  2. echeandia

    echeandia LawnSite Bronze Member
    Posts: 1,131

    I tried the local free paper last year. I think it generated two jobs out of a handful of calls. After my 13 week run ended I decided not to do it again. It was very expensive for the results I got. They will tell you they have a circulation of xxxxxx but not many people bother reading a paper they got for free.
     

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