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Discussion in 'Business Operations' started by capnsac, Jan 6, 2009.

  1. TimsLawnCareVA

    TimsLawnCareVA LawnSite Senior Member
    Posts: 361

    I never raised any prices due to gas last year, so I don't need to lower. Quit lowballing and cut them for what they are worth. If everyone lowers their prices due to the economy, we will all be looking for jobs!
  2. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    High quality lawn care at a low quality price

    ??? What do you think?
  3. jhastrello

    jhastrello LawnSite Member
    Posts: 105

    The first one you had seems to be fine, for your market approach.

    I'm like others, really think that you are setting yourself up for a fall. I know personally, if I got a flyer/hanger like this, I wouldn't even bother calling you.

    If the public thinks that you are simply 'cheap', they are probably going to think that your service is also. Also set's you up for EVERYONE asking for a lower price than what you quote.
  4. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    well here it is, this will be what I throw onto peoples drive ways. The first page is the front and the second page is the back. Let me know what ya'll fellars think.

    Thanks! :usflag:

    Attached Files:

  5. Yard.Barber

    Yard.Barber LawnSite Senior Member
    Posts: 314

    I don't use a slogan. Some people swear by them but it just isn't for me.
  6. jhastrello

    jhastrello LawnSite Member
    Posts: 105

    Flyer looks nice, good layout but may be a bit busy. Are you going to cut a std 8 1/2 x 11 into four pieces and hand those out? Putting such a small flyer out, makes it pretty each to get put in the round file.

    The other comment that I would make is this:

    If someone came up to me and asked me right now, I'd have no idea if my lot was 12,000, 15,000 sq ft or larger. Seems that most would not. Suggest that you revise to describe the lot size (100 x 60, 80 x 80, etc.).

    I really don't think that your 'Highest Quality - Lowest Price' stands out or is central, with as much other information that is there. So the 'Lowest Price' concerns, probably aren't as large as I once thought.

    Best of luck with it, and would be very interested in the 'results'.
  7. Yard.Barber

    Yard.Barber LawnSite Senior Member
    Posts: 314

    For this reason is why I don't use the sq ft. thing. I prefer to use lot size of
    .14, .43, .75 etc. Feel most can relate with that or the whole 1/4, 1/2, 3/4 acre rule.
  8. B Nick

    B Nick LawnSite Member
    Posts: 26

    My slogan is: The grass is always greener on YOUR side of the fence

    DLAWNS LawnSite Fanatic
    Posts: 5,778

    I'm not a slogan guy, myself. I like the idea that you're going for, but I don't love mentioning low prices in ads as you might attract a lot of cheap, pain in the as* customers. Not bashing...just my opinion. Hope it helps.
  10. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    Thanks for the suggestions. The way I am going to be advertising this flier will be through a 'newspaper delivery' style. My approach is going to be with a clear ziplock bag, some pea gravel, and a brightly colored flier. I will then throw them out through the window of my pickup and do it early on a Saturday or Sunday morning. Hopefully attracting as much attention as possible.

    I am going to make sure I add a line in there where it reads 'If you are unsure of your lot size, please call and we will look it up for you' It is only a matter of looking on the assessors website after that, because it has every lot size in the county we are advertising.

    Thanks for the opinions though, please keep them coming. With these hard times, I believe that we can all prosper from one another. Thanks again. :waving:

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