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Discussion in 'Business Operations' started by capnsac, Jan 6, 2009.

  1. whoopassonthebluegrass

    whoopassonthebluegrass LawnSite Platinum Member
    Posts: 4,214

    The key is to market what makes you DIFFERENT and capitalize on that. Figure out what sets you apart from your competitors and make that clear. Otherwise you're just one of a bajillion lawn guys. You've gotta give them an incentive to look further.
     
  2. ParadiseLS

    ParadiseLS LawnSite Member
    Posts: 76

    i saw this on the back of a truck for some jack-of-all-trades company one time and it has stuck with me for a couple years now:

    CHEAP, FAST, GOOD
    You can have something done CHEAP and FAST, but it won't be GOOD.
    You can have something done FAST and GOOD, but it won't be CHEAP.
    You can have something done CHEAP and GOOD, but it won't be done FAST.

    If I had had enough space for it, I was going to create a little image with that general message and put it on the back end of my service schedules I send out to customers/prospective customers. I think I will make room for it this year because I think the customer will really understand where I'm coming from when I'm putting their job at the bottom of my list of priorities, doing a half-assed job or charging them a high price.
     
  3. lifetree

    lifetree LawnSite Fanatic
    Posts: 5,370

    I agree with this !!
     
  4. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    Sacky's - Quality assured, Affordability guaranteed.
     
  5. runninhorn

    runninhorn LawnSite Member
    Posts: 36

    i like that last one.
     
  6. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    Thanks, I am going with that one for sure.
     
  7. Doug88

    Doug88 LawnSite Member
    Posts: 14

    "We look in your windows"
     
  8. capnsac

    capnsac LawnSite Senior Member
    Posts: 702

    I see dead people!
     

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