I was looking at the thread just a couple down from this one titled "minimum cutting price." As always, it's nice to log on here and get this kind of perspective from everyone. Then, I keyed in a search for similar subjects and found a fantastic thread titled "This industry needs a rebirth of ethics." under the ELEMENTS OF BUSINESS section here on lawnsite. Absolutely great professional insight here from those that contributed. It will take you a few minutes to read but the content is well worth your time. I thought the thread was very worthy of being "rekindled", so I posted pretty much this same message to bring it up to the top of the list under ELEMENTS OF BUSINESS so you wouldn't have to look for it. The mindset here should have bearing on a lot of the pricing decisions all of us make.