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Discussion in 'Starting a Lawn Care Business' started by lawn, Aug 4, 2005.

  1. lawn

    lawn LawnSite Senior Member
    Posts: 344

    :help: :help: :help: What do you guys think of the idea of sending letters to owners who have houses on sale?I was thinking about putting somenthing like:
    Your house value will go up if you have a nice landscape yard.... or you can sell it for more money if you yard is well taken care of...
    Any ideas, suggestions, letter samples? etc :help: :help: :help:
  2. DaveRave07

    DaveRave07 LawnSite Member
    from NY
    Posts: 69

    I think you might want to work a little more at exactly what you put in the letter but the idea is a good one. Also, direct mailings get a higher response rate than say flyers or door hanger. Not only what you mentioned but also the fact that people that are moving have many more things on their mind than their yeard work and also you will have first dibs on any new families moving in. Just keep in mind that you may lose the account at any time.
  3. lawn

    lawn LawnSite Senior Member
    Posts: 344

    Thanks for your response. I will definitely think about that. But even if it a one time job it's money coming in that helps too.
    If anybody can help me write a letter I will appreciate that. I am not good at it at all. :help: :blush: :cry:
  4. Runner

    Runner LawnSite Fanatic
    Posts: 13,496

    Been there,..done that. There is alot of validity to the concept you are suggesting, here. There are many small things that can make a BIG difference in impression. Here are some of the things that are the easiest to focus on that help aesthetically (cosmetically). Also, is how they should be explained to the customer. The trimming of the trees and/or shrubbery. When it is trimmed over once, it looks as if it was kept up forever. The trees are the same way. If they are lifted up a bit, the yard is much more open and WELCOMING. This especially applies to anything that may be hanging over sidewalks or creating any sort of hinderance. No weeds should be sticking up in beds. When people see this type of thing, it sends a subliminal message of "work" through their minds. Though they won't think of it directly, the element has been planted without them even knowing it...and it can and does influence their decision to like and to purchase. Here's a biggy....the edging and curbsweep. It can be a big, nasty job, but it makes an EXTREME difference on impression...THIS is the definition of "curb appeal". When you sell this stuff, you tell your potential customer that they only have ONE chance to make a first impression...make it count. For some, as soon as they pull into the driveway and see the place, the "tone" has already been set for how the rest of the tour will go. THIS MATTERS. O.K., I'll step down off my soapbox here, as I have rambled on enough.
  5. lawn

    lawn LawnSite Senior Member
    Posts: 344

    Thanks for your input but I still did not get help writing a letter. :help:
  6. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    In the Dallas Area We call it curb appeal
  7. twindiddy

    twindiddy LawnSite Member
    Posts: 138

    I prefer to call and have a conversation.

    Runner, what is curbsweep?
  8. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi lawn,

    Why not write a letter to the best of your ability and post it. Then others can help guide you.

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  9. lawn

    lawn LawnSite Senior Member
    Posts: 344

    team that's a good idea! I'll try and come back as soon as I finished. Thanks!

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