Advertise on Weather Channel

Discussion in 'Business Operations' started by Tyner Lawn Service, Jan 25, 2006.

  1. Tyner Lawn Service

    Tyner Lawn Service LawnSite Senior Member
    Posts: 328

    Curious if any of you ever placed ads on the weather channel where at the bottom it runs your message across during the local forecast. They tell me $500 per month will get you 336 times per month when shown on the 8's of the hour as they call it showing the local forecast and up to 280 letters per ad. Thanks if you know about this
     
  2. rodfather

    rodfather LawnSite Fanatic
    Posts: 9,501

    Does anyone read the bottom message? Personally, I'm more interested in knowing what the weather's gonna be.
     
  3. Gatewayuser

    Gatewayuser LawnSite Bronze Member
    Posts: 1,734

    Bingo!!!:D
     
  4. Jason Rose

    Jason Rose LawnSite Fanatic
    Posts: 5,858

    I saw a local guy on there one day! At the time I asked myself "how much did that cost???" lol!

    I'm just don't think it would pay off either. There's lots of ads that run in the crawl at the bottom of the screen, unless you are sitting there reading them with a pen and paper in hand to write the numbers down, or have a photographic memory, how are people going to remember? Advertising like that is far too passive. It would be different if your ad was on the whole screen but there's other stuff going on right above it that's far more interesting than reading the crawl. IMO leave the crawl for local news tidbits and stuff like that. Heck, since 9-11 all the news channels use them now and they are acutally kinda neat, I think, for passing along news you may have missed or that is coming up on the program.
     
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi Tyner Lawn Service,

    I don't ever find myself looking at the scroll ads either.

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  6. desertrat

    desertrat LawnSite Member
    Posts: 86

    It sounds pretty good to me, but sign for 1 month at a time. I spend $55 a week in a local "Shopper" and I get lots from it. The Weather Channel is cheaper than most Yellow Pages, just don't sign for a year. If it doesn't work, cancel. The problem is, they may not let you do that. They most likely want you to sign for an extended period of time. $6000 for a year is to much for me. The thing is, it gives you the look of a big company, heck, you're on TV. I do read the small lines on the bottom all the time. Maybe I am not the norm, but I find my eyes drifting towards the scrolling info all the time. All the news channels are doing it, so people must like it. Just don't throw to much money at it.
     
  7. LandscapePro

    LandscapePro LawnSite Member
    Posts: 138

    For the lawnmower/ weed eater guys I don't think it would do that much good.

    However, It pays off for me. We don't do the "crawl" ads but are part of the Proven Winners ads.

    We've got a wholesale greenhouse operation as well as a retail nursery and garden center. The Proven Winners are high end material and my installs cater to the higher end of the spectrum as well.

    Works for us.....:)

    Mike
    La. Landscape Contractor #2576
     
  8. Tyner Lawn Service

    Tyner Lawn Service LawnSite Senior Member
    Posts: 328

    I'm the same way, I read alot of the side things on the screen too. I will meet again with them next week. They say it's month to month. I doubt I'll do it. I may call some of the ads and see what they say.
     

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