1. Missed the live Ask the Expert event?
    Not to worry. Check out the archived thread of the Q&A with Ken Hutcheson, President of U.S. Lawns, and the LawnSite community on the Franchising Forum.

    Dismiss Notice

advertisement ect...

Discussion in 'Starting a Lawn Care Business' started by gosselin142258, Jun 26, 2007.

  1. gosselin142258

    gosselin142258 LawnSite Member
    from Mass
    Posts: 74

    Hey guys I am almost certain I could've searched and found an answer to this but I am not in the mood and wnat my very own. My self along with a friend/co worker now are going to attempt a little work on our own for the next spring season. we both just need a little money but the more the merrier I guess. What my question(s) is. we are in massachusetts How many business cards should I do up,flyers,and should I run some news paper ads? also we'll be starting basically everyday at about 3:30 pm once we can accumulate some clientel do customers frown upon that arrival time? like i mentioned we both work full time. as far as equipment goes we're in a very good situation where all we need is a trailer we have a bunch of trimmers, a couple blowers,2 push mowers and 3 bobcat z mowers. the place we work at is a cemetary and he's a foreman so we really dont have to buy much equipment. also how early is too early to start or advertising and trying to round up customers? also on my flyers is it professional to offer strom cleanups along with spring cleanups? I have been searching the phone book for landscaping ads and haven't really seen anyone listing it. but around here the're often alot of down trees and all that. Basically i j/ need to know when to get the ball rolling and how many flyers to put up and how many business cards ot do up should we run a paper ad and that thanks boys
     
  2. MeadowsLawnCare

    MeadowsLawnCare LawnSite Member
    Posts: 192

    Usually a flyer will bring you 2% return on calls and maybe 1% actual accounts. So if you distribute 1000, 20 will call and you might land 10 accounts. Maybe less depending on the conditions and area.
     
  3. gosselin142258

    gosselin142258 LawnSite Member
    from Mass
    Posts: 74

    hey thanks for the knowledge. That helps because if we only had 500 flyers ya know that'd suck but hey do you have any other advertisement ideas i could possibly have put together? thanks
     
  4. aracad

    aracad LawnSite Member
    Posts: 69

    Meadows,
    Do you blitz every house in the sub-division or just do random selection when passing out flyers/door hangers?
     
  5. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    allways found that newspaper ads work better.

    some people leave there newspaper laying around for weeks, well they still have the ad, most of my research shows that people get a flyer and look at it, and decide right then, they toss it, or put it aside, to call at a later date.

    Just my 2 cents
     
  6. aracad

    aracad LawnSite Member
    Posts: 69

    Bohiaa,
    What type of ad do you run? Just a classifed ad in the lawn care/landscape section or do you run an actual ad in the Service directory?
    Also what size and how much does it usually cost you. I got some really high quotes.

    Thanks
    JK
     

Share This Page