Just curious if any of you successful business owners out there have an "income to advertising" budget ratio? What I mean by that is....what percentage of "profit" do you spend on on advertising for the following season? The reason I ask this question is because I am new to the "Green" industry but seem to notice a common theme - you don't see anybody spending any type of "real" money on advertising in our area (Florida) I live in a fairly upscale neighborhood (due to wife's success and my other business) and we get flyers in our mailbox (pisses me off cuz its illegal), flyers in our yard (reminds me of trash) but that is about it. Everybody seems to be taking the cheap and most inexpensive way out. 10,000 post card....delivered....seem to cost about $4,000 after postage. We get a very nice colored advertisement magazine each month that cost $475 a month to advertise in (we both look at it each month...thumb through it as home owners). Not a single lawn company in this mag. Am I missing something? Please advise?