advertising by doing jobs for realtor!

Discussion in 'Hardscaping' started by Hardscaping, Sep 2, 2008.

  1. Hardscaping

    Hardscaping LawnSite Senior Member
    Posts: 359

    ok i am currently pricing out a good bit of work for a realtor. I am thinking of giving him a really good price on all labour costs of the job. Thinking like a 30% to 40% difference of pricing.

    Now i am just wondering have anybody every done anything for a realtor and gave them a good price so that you can be recomended and basically have advertising through them.

    With being a realtor the guy deals with alot of potential customers for me and could possibly give me a really good name and alot of work. So do i price his job to get it and do a really extensive job for him and he then in return of the good price recomends me to his customers. with keeping pricing confidential!

    Does this type of advertising ever really work and has any of you ever done it? what is your guys scoop on this idea?
  2. Hardscaping

    Hardscaping LawnSite Senior Member
    Posts: 359

    like for example there is a flag walkway just cut down in the grass that he wants put in. there will be one tonne of flag there at a cost including delivery to me of $450 dollars this will cover approx 110 sq ft to 120 sq ft now i was thinking something along the lines of charging $\375 to install it and he covers the materials like the flag and the gravel for under the flag. i mean it will only take me maybe 2 to 3 hours to install it with me an one labourer.
  3. JimmyStew

    JimmyStew LawnSite Senior Member
    Posts: 367

    Personally, I wouldn't give them any sort of deal or discount unless there is a mutual understanding that you will get referrals from them.

    I used to do the maintenance at a local Realtor's office and I got a few jobs from home buyers who saw me working there when they were in to see the agent. The following year, I offered to discount their contract if they let me put up a small tasteful sign in one of the beds with my company name on it and they declined. That was their prerogative, but I would have been disappointed had I given them the discount and received nothing in return. I also currently pay for an add on another Realtor's "new home buyer" packet. Realtors are definitely good people to get to know and it may well be worth paying them for advertising or referrals, but make sure you are going to get something in return, don't just hope they will.
  4. stuvecorp

    stuvecorp LawnSite Fanatic
    Posts: 5,214

    You could win the lottery too. They dangle the potential work and get suckers to do work cheap until they find another sucker.
  5. Hardscaping

    Hardscaping LawnSite Senior Member
    Posts: 359

    well the guy is letting me put up the sign while i am doing the work and for a while after too. We have already spoke about the referals, he was the one to mention it in the first place. I am going to give him a good price maybe just not so much of a discount.

    Just the water feature i designed for him alone is worth about 2000 in materials, i am going to install for 1250 for just labour.

    THe other things like the 170 pieces of $1.55 wedgestone that i will be installing in the front flower garden, that costs total for the job about $590 after saw charge and delivery of blocks and buying the gravel. i will be installing this for $400.00

    these prices for install are just for labour nothing else, he will be purchasing all materials.
  6. NNJLandman

    NNJLandman LawnSite Bronze Member
    Posts: 1,306

    Couldn't have said it better myself. Realtors are worried on turning the biggest buck they can. If they can get you to do work for them cheap in return for maybe if the remember in the course of a sale to give the buyer your number. Give them your price...don't discount it. Business is business. I would be more happy making money off the guy and having him be a satisfied customer that refers friends, family, and clients rather then someone who is "obligated" to pass on my number. Don't sell him on a price sell em on your work.
  7. kootoomootoo

    kootoomootoo LawnSite Platinum Member
    Posts: 4,369

  8. PatriotLandscape

    PatriotLandscape LawnSite Bronze Member
    from MA
    Posts: 1,209

    Is the reputation you want him to spread around to people "hey i got a guy and he is real cheap"

    Realtors are just above used car salesmen in my book they are always looking for a shmuck to do work on the cheap.

    Turn it around and have him get the work for you then you can sell yourself short on his job.
  9. Hardscaping

    Hardscaping LawnSite Senior Member
    Posts: 359

    Well i am pricing out the stuff for him as follows

    A pondless with water fall and stream about 8' long supply and install for $3000 not a bad price for my first one that i am ever doing! the pondless will cost me about 1700 plus the install fee of about 1300.00

    Then there is a walkway about 60 feet long by 3 feet wide. WIth flagstone the walkway will just be the flagstone cut down into the ground and a little bit of gravel put in there then the flag will be put into the area we cut out, so that the flag is down in the ground and there is gras going to be growing through the joints. It will be 1" flagstone and will be 1 ton to cover about 120 sq ft my cost is 300 plus tax and delivery, plus the gravel about 20 bux of gravel. so about 450 dollars cost and i am charginf him $400.00 to install. i think this sounds reasonable, i normally would want to charge alot more but i think for what i am doing the price is not bad.
  10. Matt k

    Matt k LawnSite Member
    Posts: 60

    You have not been in this business very long have you? Don't give him any discounts...take it from me, I have been there and done that many of times and have not had my back scratched in return. If you want to get in a relationship with the guy, give him value to pass on to his clients (initial clean ups, mowing, etc. for homes sold or bought), definitely NO installation work. Give him evaluations on properties just listed, or refer him to your friends and family. He is no different than you, do you think he will give you a discount if he sold your home? Realtors are a great source for work, but you have make him show you the luv before handing out discounts.

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