I have a buddy who's got a very small lco. I decided to help him out a bit this year with my marketing and business experience (have built from scratch 2 very successful companies in the past...both service related). Yeah, yeah, word of mouth is everything...he knows that...but he needs some more accounts! So this is what I'm proposing Advertisig area is about a 15 mile radius from his home. Population is probably 250k, and LOTS of competition...mow season starts mid april, while cleanups begin even earlier 10000-13000 post cards door-to-door (Actually newspaper box to newspaper box...that way the bulk can be delivered by him and a few friends by car quickly)30% early march, 30% late march, rest early april 200-300 direct mail letters, personally addressed, to new homeowners in the area with new home purchases of 150k and up (get these from the recorder's offics). sending these out mid/late march 3 small classified ads in different papers, simple, run from march1-may1 signing him up with 2 online referral companies liek servicemagic Hoping for a response of at least 75 potential customers, them is on him does this sound like relistic expectations in your experience?