Advertising Ideers!!

Discussion in 'Business Operations' started by Lawnworks, Nov 15, 2004.

  1. Lawnworks

    Lawnworks LawnSite Fanatic
    from usa
    Posts: 5,407

    What are some new ideers on advertising. I am planning on spending 20k or so on advertising throughout the year. I am beginning to think marketing is the key to expansion. I keep hearing how "word of mouth" is the best way, but I think it takes more than that to get to up to 300k a year. Anyways some advertising I am planning on is flyers, door hangers, billboards, trucks heavily "logo-ed", yellow pages, yard signs. I am thinking about color flyers for a few prominent neighborhoods. Any other ideas? Radio? Sending info or care packages to commercial clients. Is a web site worth the trouble? I think the idea is to have your name/logo embrazened in their head, so when they need someone you have already established credibility.
     
  2. lawnMaster5000

    lawnMaster5000 LawnSite Senior Member
    Posts: 589

    I am planning on sending a letter to my current mowing clientele asking them to sign up for snow removal services from my company. I was wondering if anyone had such a letter prepared and if they would be so kind as to share it.

    I will also be sending a separate letter to the clients of 3 other companies. These other companies do not provide snow service and i thought that would be a great opportunity to advertise.

    Thanks for your help.
     
  3. The LawnSmith

    The LawnSmith LawnSite Member
    Posts: 67

    What about an article in your local newspaper giving tips and techniques to the public on having a beautiful lawn, spring clean up ideas, when and what to plant where, etc.. with your name and company as the author ..As the year progresses, add tips that apply for the season. If the ideas are credible, you establish yourself as a professional that customers can relate with...

    Just an Ideer!!
     
  4. gogetter

    gogetter Banned
    Posts: 3,256

    Are you looking for lawn maintenance (mowing) customers, or landscape install customers?

    If you're looking for mowing accounts, I think I'd blow the whole 20K wad on door hangers. This way you can pick the neighborhoods you want to have lawn accounts in. This will keep your route tight.

    If you're looking for landscape work, you just need to be seen by as many people as possible, even if it means a bigger service area. So for that, I'd say yellow pages, newspaper ads, yard signs, website and lettered trucks.
     
  5. HOOLIE

    HOOLIE LawnSite Gold Member
    Posts: 3,981

    gogetter has got the right idea. I too would spend the 20k on targeting specific neighborhoods with hangers/flyers. I'd try to beef up the areas you already have a lot of clients in.

    And you are right, while word of mouth is great, its a slow-growth way to pick up new clients. To aggresively expand you need to do more than that.
     
  6. work_it

    work_it LawnSite Senior Member
    Posts: 976

    One of the LCOs I talked with this season tried the Shop Wise advertizing bundle. Don't know if you have them in your area, but it's all the little plastic bags you see laying on doorsteps with select ads from local stores. He paid $300/month and only had to provide a flyer he wanted distributed. They made all the copies and delivered it to 3 zip code areas (he selected). He ended up getting so much business that he had to put a second crew on the road.
     
  7. PLM-1

    PLM-1 LawnSite Bronze Member
    Posts: 1,640

    this sounded good to me. i went to their website but couldn't really find what i needed. how do you find out if they work my area?
     
  8. kootoomootoo

    kootoomootoo LawnSite Platinum Member
    Posts: 4,369

  9. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Posts: 932

    Think different than any other LCO, and stand out
    Donate prizes to local charities doing raffles, and organizations, and local sports teams. Give yearly service as a prize (maybe worth $1500) write it off as advertising, and your name will be up everywhere they sell tickets to it. Lots of schools, and community programs are always looking for donations, and it's a great way to get your name seen, and associated with "good doings" in the neighborhood. 20k is a lot to work with, think different.

    organize a free neighborhood BBQ/block party, and spend maybe $2000, and reach over 500 people.

    do something people will remember, and if you plan an event like that, make sure people know about it.

    I'm still a small company, so my views may be a bit different, but the point is to stand out.

    Maybe since you are looking to grow to a larger scale, offer a prize of say $1000 to the first one of your current customers who sign up 5 more yearly contracts! look at it as advertising expense, and you will get more and more referrals. $1000, or $100 will get people talking!
     
  10. Lawnworks

    Lawnworks LawnSite Fanatic
    from usa
    Posts: 5,407

    What I want my advertising to do is for people to remember my name so when they need someone they will call. How would you use a salesman or sell it yourself? Sure they might invite you to bid, but low bidding would be necessary. What are your thoughts/experiences?
     

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